AllAgents says it's lifting the restrictions on Purplebricks' reviewers

AllAgents, a UK-based review website for the property industry, has announced that it is lifting its restrictions on Purplebricks reviewers and allowing them to post reviews without the need to provide documented evidence.

AllAgents have been involved in a long-running battle with Purplebricks after the PLC claimed the negative reviews published on their website were fake.

This process was put in place in September 2017 after Purplebricks threatened the review website with legal action claiming their reviews were not authentic. AllAgents Martin McKenzie says ‘’In addition to new reviews, we went back in retrospect to all reviewers and demanded proof that they were genuine customers. This was a very time-consuming process; however, we are glad that we did so it reaffirmed our position that the majority of the negative reviews disputed were genuine and thus halted the progressing with legal action.‘’

However, continuing with this restrictive process is clearly stifling the website’s ability to publish customer experiences with McKenzie explaining: ‘’With over 15,000 listed firms, no other agent get this special treatment and we simply can’t afford to spend additional resources continuing with this. Furthermore, we are scaring reviewers off with all these demands. ‘’ McKenzie further adds: ‘’We hope that as 18 months has now passed, Purplebricks will have matured enough to allow us to continue to moderate their reviews without fear of litigation and report or use our right to reply feature on each review just like every other listed agent.‘’

SOURCE allAgents

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