Aon, Mahou San Miguel, and Bankinter are among the El Mundo Zen Adecco award winners

Silvia Castro Betancourt

December 5, 2019

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This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

El Mundo Zen and Adecco, for the fourth consecutive year, have wanted to reward those companies and managers who conceive business management beyond their income statement. Companies that see their employees as people and not as mere workers. Companies, in short, that from a triple perspective (physical, social and emotional) seek the happiness of the people who make them as a way to be more productive.

The awards ceremony was held last night in the HOW space of Madrid where more than 160 representatives of the companies that have chosen this year for the prize gathered. Jesús Cubero, Director of Marketing and Communication of Adecco in Spain, has been in charge of conducting the gala and stressed that “from Adecco, and with the help of El Mundo ZEN, we want to value the work of the companies that place its employees at the center of their strategy and that help and drive them along the way to achieve their purpose.”

A jury of category

In its fourth edition, the El Mundo Zen Adecco awards managed to gather a historical number of applications, exceeding 165 entries from more than 120 companies.

Each of them has been analyzed and evaluated by a jury composed of different personalities from the academic, social and business field of HR. The list is made up of:

  • Iker Barricat, CEO of Adecco Spain
  • Dr. Antonio Ríos, traumatologist
  • Jesús Cubero, Director of Marketing and Communication of the Adecco Group
  • Father Angel, President of the Messengers of Peace Association
  • Carina Spitzka, Founder of K Fund VC and President of Adigital
  • Juan Fornieles, Deputy Director of El Mundo
  • Iván Martínez, Director of the Lifestyle Unit of Editorial Unit
  • Enrique Sánchez, President of the Adecco Group in Southern Europe

The winners of the fourth edition

A total of 21 awards have been presented at the gala, divided into seven categories and a special prize, framed within three areas: physical (Promotion of Physical Activity and Healthy Habits and more innovative and creative Spaces), social (Attraction, generation and maintenance of Talent, Best Solidarity Project and Best Entrepreneurial Project) and emotional (Best Flexibility and Reconciliation policies of professional and personal life and more Zen Manager).

In addition, this year among all the nominations submitted, AON has been awarded the “Your Purpose” award for having managed to combine the three aspects that balance its purpose as a company, with society and with its employees, achieving a perfect balance of these three dimensions and making that purpose the core of your organization.

These are the companies and executives awarded in the IV edition of the El Mundo ZEN Adecco awards:

EL MUNDO ‘Zen’ Adecco Award for the promotion of physical activity and healthy habits:

  • 1st Prize to Bankinter for personalizing and individualizing healthy activities among its employees with the corporate intranet as the central axis of the program.
  • 2nd Prize to Ferrovial, thanks to its HASAVI program that individualizes and teaches healthy practices among its employees so that they are maintained over time.
  • 3rd Prize to Quinton Laboratories for being a pharmaceutical company dedicated to the creation of products for physical activity designed by and for its employees.

EL MUNDO ‘Zen’ Adecco Award for attracting, generating and maintaining talent:

  • 1st Prize to the Mahou San Miguel Foundation for investing in training in the hospitality sector, achieving excellent employability ratios, as well as raising the level of services in this sector and for promoting a dual FP system.
  • 2nd Prize to 3M for its project for the attraction of young talent “HereYouGo”: an innovative program that not only seeks to retain young talent, but also its development to integrate perfectly trained young people with full capacity to assume All kinds of challenges.
  • 3rd Prize to the Polytechnic University of Madrid for detecting that there are niches that do not cover regulatory education. For breaking pernicious dynamics, such as the bad image of the real estate sector, and creating studies that highlight the opportunities and needs of this sector thanks to the program developed together with the Association of Real Estate Developers of Madrid and Spain.

EL MUNDO ‘Zen’ Adecco Award for the best solidarity project:

  • 1st Prize to the La Caixa Foundation for facing the care of palliative care patients from a different perspective: they only take care of the patient, they also finance psychologists and therapists to pamper the rest of the family, preparing them to face the loss of a to be loved.
  • 2nd Prize to the Foundation of Workers eLPOZO Food for having loyalty to 95% of its workforce and because its solidarity project results both in the company and in external projects.
  • 3rd Prize for E.M.T. for creating a project aimed at bringing public transport to passengers with reduced mobility.

EL MUNDO ‘Zen’ Adecco Award for the best entrepreneurial project:

  • 1st Prize to Amadix for his novel proposal in the field of medical sciences. To investigate so that patients, through a simple analysis, can anticipate and change habits that improve the fight against cancer.
  • 2nd Prize to Qustodio for supporting the responsible use of internet and screens in families.
  • 3rd Prize to Truckstersfor improving the lives of long-distance truck drivers, making it easier for them to return home after their workday. For optimizing the logistics network through that intelligent use of trucks, avoiding additional trips for the return of the drivers.

EL MUNDO ‘Zen’ Adecco Award for the best policies of flexibility and reconciliation of professional and personal life:

  • 1st Prize to L'Orèal for promoting One Life, a program that includes numerous initiatives to promote the balance between personal and professional life. With initiatives such as "remote" work several days a month or the "Challenge of 6", launched several weeks a year so that no employee leaves the office beyond that time. For a policy of effective meetings or for programs such as “Welcome baby” to help employees with the necessary steps after the birth of their child or “Welcome mom”, with a 25% reduction in their workday during the first month after maternity leave, without any reduction in their pay. For the involvement of the leadership in these policies and for being a reference in terms of teleworking and equality.
  • 2nd Prize to Mapfre for its continuous work during the last years, which has led him to become a socially responsible company and for a comprehensive package of more than 150 conciliation measures that are designed to improve the quality of employment, to support the employee's family, improve temporal and spatial flexibility, promote the development and professional competence of employees and promote and favor the integration and equal opportunities of all of them.
  • 3rd Prize for Room Mate Group for providing employees with an increase in their free time and an additional week of vacation with little impact on spending for the company.

EL MUNDO ‘Zen’ Adecco Award for the most Zen manager:

In this edition, the Zen ex aequo Manager Award has been given to two people.

  • Josep Santacreu, CEO of DKV Insurance for being a pioneer in responsibility and social entrepreneurship with more than 35 years of activity in this area, for his strong commitment and involvement in social causes of his company.
  • Tomás Lara, HR Director in Spain, Portugal and North Africa of Faurecia, for his commitment to talent development and for his clear commitment to continuous learning as the only way of personal growth.

Special prize EL MUNDO ‘Zen’ Adecco “Your Purpose”:

  • AON, for having managed to combine the three aspects that balance its purpose as a company, with society and with its employees, achieving a perfect balance of these three dimensions and making that purpose the core of your organization.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.