Apax Digital Funds to Acquire Luxembourg Portal Operator atHome Group

October 17, 2025

The Apax Digital Funds has agreed to acquire a controlling stake in Luxembourg-based atHome Group from Mayfair Equity Partners and Oakley Capital. The transaction, subject to customary closing conditions, is expected to be completed in Q4 2025.

atHome operates Luxembourg’s leading property and automotive marketplaces, alongside a fast-growing financial services arm offering mortgages, insurance, and tax solutions. The platform claims to be the country’s most visited portal and a high proportion of exclusive listings. Under Mayfair and Oakley’s ownership, atHome diversified into adjacent financial services.

“Soufiane and the atHome team have built an exceptional business with strong market leadership,” said Bertie Aykroyd, Partner at Mayfair Equity Partners. “We are proud to have partnered with such a great team and look forward to seeing atHome’s continued success in its next chapter.”

Oakley Capital co-founder Peter Dubens added: “From our initial acquisition of atHome via a corporate carve-out to our partnership with Mayfair, atHome has grown into a digital market leader and consumer champion, with a bright future ahead.”

atHome CEO Soufiane Saadi welcomed the new partnership: “Today’s announcement marks an exciting milestone for our company. I’m delighted to partner with Apax, who have an enviable reputation for investing in online marketplaces and classifieds. We look forward to continuing this journey of innovation and growth with Apax.”

The deal marks Apax’s fifteenth marketplace investment, joining a portfolio that includes Auto Trader Group, idealista, Baltic Classifieds Group, and Trade Me. Apax said it will focus on accelerating product innovation, enhancing customer experience, and consolidating atHome’s leadership in Luxembourg’s digital classifieds market.

October 17, 2025
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

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