Booking Holdings competes against Expedia in the U.S. hotel market

February 11, 2019
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Within the competition between and Expedia, who is outpacing the former in terms of market share, plenty of problems seem to come down to European-based sites confronting the build of the American hotel marketplace. 

After all, Amsterdam-headquartered became the largest global accommodations site because it could offer consumer demand and services largely to independent hotels, particularly in Europe.

But the United States is another story — a hotel chain story.

Booking Holdings CEO Glenn Fogel addressed some of these challenges about facing off against Expedia and making gains in the United States earlier this month at a Nasdaq investor conference in London.

Fogel mentioned that the United States probably has the largest percentage of chain hotels, making the market dynamic different for than what it confronts elsewhere.

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February 11, 2019

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