Chilean Market Leader Portalinmobiliario Sells Nearly $100m Worth of Property in 'CyberDay' Sales Event

June 4, 2021
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Leading Chilean property portal Portalinmobiliario.com has reported its most successful CyberDay event to date. According to Mercado Libre's Director of Real Estate and head of Portalinmobiliario Daniel McCleary, the event generated around 60% more in gross transaction volume than last September's event during which the company helped sell $62 million worth of real estate. The Mercado Libre operated property portal was offering some 2000 units across more than 200 new build projects around the country.

The event, which is organized by the national chamber of commerce and usually takes place twice per year, sees vendors of high-value items agree to a flash discount sale over a 24 hour period with some companies extending discount periods to maximise sales. Portalinmobiliario will reportedly be extending its own CyberDay discounts until Sunday the 6th of June.

Despite not having too much in the way of detailed information, photos or virtual tours on the project detail pages within the portal's dedicated section, the sales experience is very simple and feels similar to that of the Latin American e-commerce giant's regular check out with users needing just 4 clicks to reach a payment screen.

Once they have reached the payment stage, users are invited to pay for their new home with Mercado Libre's own 'Mercado Pago' payment service adding an extra layer of convenience and keeping the brand front and center for another step in the user's real estate journey. With the company now dedicating a section of its Argentinian real estate portal to property that can be bought with bitcoin, Mercado Libre clearly has its sights set on becoming a fintech operation that changes the way Latin America transacts as well as a leader in real estate.

June 4, 2021
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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