Dubizzle Group Announces IPO

Dubizzle Group will become a public company imminently after releasing news of its Initial Public Offering (IPO) this morning.

The company will list on the Dubai Financial Market (DFM) by as soon as 6 November 2025. The Group intends to float approximately 30.34% of its issued share capital through its IPO.

The Group, whose IPO was teased by Zawya last year, has increased annual revenues by 75% in the past three years, accelerating from $104 million in 2022 to $183 million in 2024. Half-year earnings for the first six months of 2025 were $117 million.

3% of the offering is allocated to UAE retail investors, while 97% is reserved for qualified institutional investors. The Group’s largest shareholder, Prosus N.V. (via its subsidiary OLX B.V.), has already committed to invest USD 100 million in the offering. The subscription window for both UAE Retail Investors and Professional Investors will run between 23 and 29 October 2025.

Proceeds will be used to settle the employee stock ownership plan, support strategic M&A initiatives, and provide flexibility for future growth.

CEO Imran Ali Khan said:

"Dubizzle Group is the leading digital classifieds platform in the Middle East, with over 18 million monthly active users across property, automotive, general goods, and other categories. Our platforms are deeply embedded in the daily lives of people in the UAE, Saudi Arabia, and wider MENA, with dubizzle and Bayut recognised as trusted digital brands in the region. Every day, our platforms connect people across cities, helping them make some of life's most important decisions like finding a home or buying a car.

"Alongside this scale, we are proud to serve thousands of agency, developer, and dealership clients, helping them reach audiences more efficiently and grow their businesses.

"This IPO marks an exciting new chapter for Dubizzle Group. By welcoming a broader shareholder base, we are positioning the Group to accelerate growth, deepen our presence in the markets where we operate, and create long-term value for our users, clients, employees, and shareholders alike."

Fahd Beg, Head of Investment at Prosus, said:

“Since our initial investment in 2011, we have seen Dubizzle Group grow into the leading regional classifieds platform. This IPO is both a major milestone and a testament to the vision and execution of its leadership team. We are proud to support the next chapter of growth for this homegrown tech champion.”

Established in 2005, Dubizzle Group has positioned itself as the leading digital classifieds platform in the Middle East across several horizontals, including autos and real estate.

Flagship brands Dubizzle and Bayut are household names in the region, generating approximately 54 million monthly sessions in H1 2025.

As of 2024, Dubizzle Group held approximately 50% of the UAE real estate classifieds revenue market and 87% in the automotive classifieds segment.

Recent strategic acquisitions include DriveArabia, Property Monitor, and Hatla2ee. The Group is expanding in Saudi Arabia through Bayut.sa, which surpassed 3.5 million monthly sessions and onboarded over 2,300 paying real estate clients as of April 2025.

The Company operates a subscription-led business model with recurring revenue streams from agencies and dealerships, supplemented by pay-per-listing for individuals. The Group leverages an in-house, AI-enabled platform to deliver integrated services and enhance monetisation.

Dubizzle Group significantly expanded its business intelligence and data science team in June, adding more than 80 specialists to enhance its AI capabilities, including the management and expansion of over 70 internal AI models, including 64 proprietary systems.

Watch Imran Ali Khan's 2024 interview with Online Marketplaces below: