EROSKI continues to consolidate its project for the social and labor integration of people with disabilities and in the process, inaugurates a new franchised supermarket under the EROSKI City banner. This initiative, undertaken together with the SOLTRA employment center, seeks to open up new opportunities for the labor inclusion of people with disabilities.
EROSKI opened its first market managed entirely by people with disabilities in 2015 in Guipúzcoa with GUREAK, a business group whose mission is to generate and manage stable working opportunities and conveniently adapted for people with disabilities. In the Basque Country it has two more locations in Vitoria.
"Three years ago we started a pioneering initiative of social innovation with the dream of being able to extend it," highlights the Director of Franchises at EROSKI, Enrique Martínez. "The positive balance of previous experiences confirms the competitiveness of our franchised store model: open to be shared with entrepreneurs, cooperatives, and social economy companies with the aim of creating employment and wealth in our environment and to advance in the diversification of employment socially."
In 2017, Caprabo and the AMPANS Foundation launched a social innovation project in Catalonia for the labor inclusion of people with disabilities, inaugurating the first market of its kind in Barcelona.
After an investment of 350,000 euros, the new supermarket in León, which operates under the franchise system through the EROSKI City banner, has a sales room of 300 m² where customers can find a wide range of references 3,500 products from leading brands, own brands and local producers.
The establishment is managed by a team of eight people with different capacities who received specific training for the different positions they will perform as cashiers, stockers, managers, and more.
A company open to all
The management of diversity is an integral part of Vegalsa-Eroski's people management policy. To this end, it carries out inclusive labor policies, prioritizing the incorporation of people with functional diversities and disadvantaged groups, since as a company it is convinced that diversity of views produces excellence.
In the section on Social Responsibility, it should be noted that during the year 2018 the company collaborated with a total of 38 entities with groups at risk of exclusion, reflecting the importance that the company gives to help vulnerable groups in terms of training and employment inclusion. The company signed 100 collaboration agreements, trained 135 candidates, and added 44 new additions to the staff of Vegalsa-Eroski.
EROSKI inaugurated 52 franchises in 2018
EROSKI opened 52 franchises in 2018, with a global investment that amounted to 7,650,000 euros and created 308 jobs. EROSKI moves forward with a firm step so that the cooperative has a presence throughout Spain. The franchised network is already in all the autonomous communities (with the exception of the Canary Islands) and the purpose for this year is to make it more extensive by maintaining the high rate of openings of previous years with the same success.