Leading Thai proptech and real estate marketplace, FazWaz, has announced that its Big Data-based business model is a raving success when it comes to reducing marketing expenditures.
Big Data optimizes the marketing strategies and outcome which brings in the attention of more intent-driven buyers.
Director BD Marciano Birjmohun explained:
“The marketing savings can be applied to reduce the project prices, and consecutively makes that project more competitive.
“Pre COVID a project launch was planned simultaneously in both local and international markets – this absolutely not the case anymore. 2020 onwards Developers have to adapt to a two-phase launch 1) Domestic Market 2) International Markets.”
CEO Brennan Campbell said:
“Big data can tell us where the consumer demand is the highest? What type of property is preferred? Who is our target demographic? How can I reach these buyers? And when is the right sales momentum? All these fundamental questions are linked to our primary data, enabling us to take cost-effective measures.”
FazWaz is consistently on the tail of Thai’s top property portal DDproperty. Its use of Big Data can be thanked.