Google boosts vacation rental visibility in its search engine

October 20, 2019
Share this Post: 

Google is boosting its alternative accommodation divisions by joining rates, photos, reviews and map within Google's search results

To further highlight its growing vacation rentals and apartments business, the company is also placing these features above other travel firms’ organic results, suggesting that Google is prioritizing growth in a trending space.

Beforehand, listings were displayed in Google’s hotel search or in recently-launched one-stop shopping platform Google Trips. However, all searches for vacation rentals now trigger four results in a box from vendors or channel managers when the user types in a keyword, such as a location.

Searches for vacation rentals still differ from those for hotels in some instances however.

When the user clicks on a vacation rental that is displayed and accesses the follow-up page on Google Trips, users see listings from a sole company rather than being faced with listings from several companies on an auction-style page.

Director of Business Development for Travel, Nicola Simionato, launched the firm’s vacation rental program at the Vacation Rental World Summit in Lake Como, Italy.

Read more here

Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.

Property Portal Watch Madrid Summit 2019

October 20, 2019

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Yandex Bleak Houses
Yandex Reaches Settlement with Russian Classifieds Companies Over Competition Law Dispute

Russian search giant and online classifieds operator Yandex has reached a settlement with the country's Federal Antimonopoly Service (FAS) putting...

Read More
Otm British Street
OnTheMarket Performing 'Ahead of Expectations' as it Rapidly Approaches Breakeven

The majority agent-owned British portal OnTheMarket has released a trading update to the London Stock Exchange in which shareholders were...

Read More
Homesearch Searching For Home Pic
British PropTech Homesearch Gets Funding From Original Zoopla Backer Octopus Ventures

Property data prospecting system and one-time challenger portal operator Homesearch has secured £5 million in funding from Octopus Ventures. Founded...

Read More
Habi Aerial Backgorund Df
Mexican iBuyer Habi Acquires Portal Propiedades.com and Tu Cantón

Colombian based iBuyer Habi has announced that it has acquired OKOL, the parent company of Mexican end-to-end brokerage and marketplace...

Read More

Popular News