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Grupo OLX Consolidates Portal CRMs on One App for Agents

by Edmund Keith

December 4, 2023

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Brazilian company Grupo OLX has introduced a new application tailored for its professional real estate clients that consolidates all its portals into a singular CRM platform.

Dubbed "Gestão Pro" (Professional Management), the app enables real estate agents to manage their listings and potential clients while staying updated on promising leads. Previously, these functions were solely accessible through the company’s web system.

Grupo OLX - which was known as OLX Brazil until September - is the owner and operator of several of the country's leading real estate marketplaces (VivaReal, Zap and OLX). The company is owned as a 50-50 joint venture by Adevinta and Prosus and competes with the likes of Quinto Andar.

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by Edmund Keith

December 4, 2023

Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

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