ZAP+ Looks to Mend Fences with Brazilian Agents via Association Partnership

July 10, 2023
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ZAP+, the operator of Brazil's two leading real estate portals, has announced an open-ended partnership with the ABMI (Brazilian Association of the Real Estate Market).

According to a company press release, the aim of the partnership is to strengthen the relationship between the portal operator and agent association while sharing knowledge and discussing solutions.

The ABMI was founded in 1998 and claims to offer more than 400,000 properties for sale or let with a portfolio of over 1 million customers.

The partnership is part of a drive from ZAP+ to mend fences with its agent customers who were alarmed and dismayed back in 2021 after what the portal operator called a "misaligned communication".

In a similar story to the one currently unfolding in France, Zap Imóveis had been contacting homeowners with a calculator showing them how much they could save by listing their properties directly on the portal and cutting out realtors.

The Brazilian agent community was up in arms and after initially dismissing the story as 'fake news' ZAP+ issued an apology and promised to do more for agents.


ZAP+ is the name of the operating company behind Zap and Viva Real, the country's two leading vertical sites. The company is a subsidiary of OLX Brazil, the leading online classifieds player in the market, which is owned as a joint venture by European online classifieds giants Prosus and Adevinta. In 2023 OLX Brazil generated 880m BRL in revenue (around $180 million).

July 10, 2023
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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