Partnerships Roundup: Rightmove, OLX Group

February 5, 2024
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You wait three weeks for a new partnership to be announced, and then two come along at once: both of which are big names. Expect some top campaigns to come out of these, starting with...

 

Rightmove appoints Wavemaker to manage its UK media account

Rightmove has appointed Wavemaker to manage its UK media account and promote its latest brand platform,

Wavemaker is the second largest media agency network globally, boasting clients including Vodafone, L'Oréal, IKEA, Huawei and Chanel.

Wavemaker replaces (the interestingly named) Electric Glue, which led the account for the past ten years.

Matt Bushby, Chief Marketing Officer at Rightmove, said:

“Really excited to have Wavemaker UK on board as we continue the Rightmove mission to give people the belief they can make their move. We can’t wait to get started with this brilliant team.

"Big thank you to The Aperto Partnership for your support in helping to build this exciting new relationship.

"Finally, thank you to Electric Glue for being such a great partner in the Rightmove growth story for over ten years."

Rightmove acquired 100% of verified resident reviews platform HomeViews last week for a cash consideration of 8 million GBP.

 

Grupo OLX appoints AlmapBBDO as marketing and advertising partner

Dutch-domiciled online marketplace OLX Group has appointed the Brazilian arm of BBDO as its marketing and advertising partner for its portals in Latin America.

AlmapBBDO will oversee campaigns for Brazilian real estate portals Zap and VivaReal, and this appears to be a move initiated, or at the very least supported, by the new VP of Marketing, Florence Scappini, who joined OLX in September 2023.

BBDO is an advertising agency headquartered in New York City. The firm was founded in 1891 and has over 8000 employees in over 70 countries worldwide.

February 5, 2024
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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