Immowelt's German Parent Company Rebranded to 'AVIV Germany'

The local parent company of the German real estate portal Immowelt has changed its name to 'AVIV Germany'.

Immowelt is the number two player and along with fellow real estate verticals immonet.de and umzugspreisvergleich.de is run by a parent company formerly known as immowelt GmbH, which is in turn part of the Axel Springer-owned online marketplace operator AVIV Group.

The decision to change the name of 'immowelt GmbH' to 'AVIV Germany' reflects the company's international network according to Felix Kusch, Managing Director of AVIV Germany:

“By renaming to AVIV Germany, we are creating the optimal conditions for the long-term success of immowelt: We are combining a trustworthy top brand for advertising, searching and finding real estate with the know-how and innovative strength of an international tech company."

“Of course, the proven services and the high level of quality for which immowelt is known will remain. Customers can continue to count on reliable and user-friendly real estate platforms to help them find their dream home or market a property.”

Apart from AVIV Germany, the AVIV Group also owns and operates SeLoger and several other portal brands in France and may be considering changing the name of its French umbrella company from Groupe SeLoger to 'AVIV France'.