China's top international property platform, servicing 3.1 million Chinese consumers a month, Juwai.com, has announced the launch of a new Retirement and Lifestyle Channel on its website. This new feature provides its Chinese users with information and real estate listings related to retirement living and property buying overseas.
The new channel is the last element of Juwai.com’s fourth-quarter 2018 new product push. In total, Juwai.com has launched five new channels focused around buyer intentions in just two months: commercial property, emigration, education, investment, and retirement plus lifestyle. The retirement channel can be found here.
Juwai.com CEO and Director Carrie Law said: “The four top reasons Chinese retire overseas are affordability, medical care, family, and lifestyle. They can find real estate and daily expenses to be more affordable. They can access more advanced health care. They can be near children and grandchildren who are already living internationally. And they can choose the weather, environmental quality, and lifestyle they desire.
“Some recent content on the retirement channel includes an lessons Chinese can learn from the world-leading Dutch pension system, a listing for a 5-bedroom oceanfront mansion in the California city of Newport Beach, an analysis of retiring in Thailand, news about the 17th Shanghai Overseas Investment and Immigration Fair, news about a Canadian proposal to curtail birthright citizenship, and tips on outfitting a new home in Australia.
“Within 11 years, there will be 340 million Chinese aged 60 or above. That’s more than the present population of the entire United States. The potential audience for this channel is even larger than just those who are already at retirement age. Most people begin planning and investing for retirement in their 40s and 50s.
Most Popular Countries for Chinese Retiring Overseas “The countries that are most popular for Chinese retirees are the U.S., Canada, and Australia. Most older Chinese want to live near their children and grandchildren, and these are the countries with the largest Chinese immigrant populations.
“Malaysia has the My Second Home program that gives foreign retirees renewable, 10-year visas if they can meet relatively modest financial requirements. They need to have liquid assets of about US$85,000 and have a monthly income of about $2,500. Malaysia offers a high quality of life at a low expense, quality health care, and easy access back to China. Malaysia is popular with Chinese in part because the significant Chinese speaking population of Malaysians already in the country makes it easier for them to adjust.
“Thailand has a one-year renewable visa for retirees over 50 years of age. It requires that you have only about US$25,000 in liquid assets. Thailand is close to China and within several years should be connected by a fast rail link that will make traveling back and forth much more convenient. Thai cities like Chiang Mai are already popular with Chinese retirees.
“The Philippines offers a retirement visa for people as young as 35 and in exchange for nothing more than depositing US$20,000 in an approved Philippine bank. The cost of living is very low at less than US$1,500 per month. In Manila the standard of health care is high. The Philippines is very appealing for Chinese who want to enjoy their lifestyle after many years of hard work in polluted Chinese cities.
"With the fast launch of these new channels, our Digital Team proved themselves the best in the industry. These five new channels went from conception to implementation in only two months. That helps our users. It helps our advertisers reach the right users in the most cost-effective way.
"With these new channels we hope to limit the number of clicks that separate users from the information and listings they are looking for. That should improve their experience. It should also lead to even better results for our customers in the form of awareness, enquiries, and transactions.”
Edited by V. Haviland
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