Lifull Releases Augmented Reality App for Home-Searchers Walking Through Tokyo

December 23, 2022
Share this Post: 

For the first time in Online Marketplaces history, a news story opens by referencing Pokémon GO.

The smash hit, launched in 2016, tapped into game-changing augmented reality tech developed by American software developer Niantic.

But after Niantic released its "Lightship" platform in November 2021, the tech that powered Pokémon GO has now been picked up by Lifull, Japan's leading property portal, which has developed its own take on Augmented Reality for its customers, including a patented 3D floor plan system.

Dubbed "Finding Serendipity" by Lifull, the new app lets home-searchers walking the streets of Tokyo use AR to find the 'little things' that make a local neighbourhood attractive. The app is a new home-search experience that fuses everyday town walking and home-searching to provide information at a time that is close to the user's feelings.

In a story posted on Lifull's website, the portal says Finding Serendipity is an AR platform that users discover wonderful "coincidences" that they would not have been able to find on their own. The app collates users' favourite attractions and emotions and displays them overlaid on the scenery, like an interactive walking tour. Users can record or draw their reactions to a point of interest

Lifull also says it wants "to become an AR platform where people who visit or live there for the first time can 'accidentally' encounter the wonderful charm of a new town that they have not noticed before."

Users can set up preferences including their hobbies or property features they want for their next home, they will receive a notification through Finding Serendipity for nearby locations that match their preferences.

Interestingly, the app has been optimized for 'smart glasses' instead of smartphone.

Hiromasa Hosoya, Project Leader for Lifull's Research and Design Group, said:

"The main point of this application is that it is not intended for use on smartphones. Instead of forcibly overcoming the barriers that smartphones face, such as "can't use while walking" and "you have to take out the device and hold the camera over before performing an action" that AR apps that aim for daily use, AR

"I decided to make a project that looks ahead to the future where 'glass' has spread." [translated from Japanese]

Lifull is running a public trial period of the technology, with space for up to 10,000 testers in Japan.

Finding Serendipity isn't Lifull's first foray into augmented and virtual reality this year. In July this year, the portal released a virtual reality app that lets users take control of their house search remotely earlier this year. Flying Homes-kun BETA lets users 'fly' around digital twins of cities in Japan and virtually tour properties based on accurate floor plans.



December 23, 2022
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Shutterstock 750308431
Swiss Marketplace Group Announces Move to New Headquarters

Swiss Marketplace Group (SMG) has announced that the company is gearing up for a move from the small town of...

Read More
Offr Founders 1
Irish PropTech Offer Raises €2.1 Million and Looks to the U.S. Market

The Irish PropTech company Offr has raised €2.1 million in an oversubscribed funding round co-led by the investment arm of...

Read More
Shutterstock 92638234
Independent Proxy Adviser Approves CoStar's Deal for OnTheMarket

The independent advisory body Institutional Shareholder Services (ISS) has given the thumbs up to CoStar's £99 million proposed deal for...

Read More
Shutterstock 1104283160
Digital Classifieds Group Enacts Leadership Reshuffle

The Australian-headquartered online classifieds operator Digital Classifieds Group (DCG) has enacted a leadership reshuffle. The move comes after the company...

Read More

Editor's Pick