Lifull Q2 2025: Profits Skyrocket After Overseas Divestment

May 15, 2025

Lifull Co. posted hugely improved net profits in its second quarter financial earnings announcement.

Highlights include:

  • Consolidated revenue increased to ¥14.3 billion (USD 97.2 million), up 7.6% year-on-year
  • Consolidated operating profit of ¥1.8 billion (USD 12.3 million), up 6.2%
  • Lifull Home's Services revenues hit ¥13 billion (USD 89.3 million)
  • Lifull Home's Services segment profit hit ¥2.2 billion (USD 15 million)
  • Other Businesses segment makes a loss of ¥185 million (USD 1.26 million)
  • Overseas segment now a discontinued operation after sale to FazWaz founders

Lifull Co. reported a sharp increase in net profit for the quarter ending March 2025 (Q2 FY2025), after divesting from its Overseas subsidiary and post-restructuring tax adjustments.

Net profit rose to JPY3.7 billion ($25.5 million), a significant jump from JPY119 million in the same quarter last year.

Lifull Home’s (Homes.co.jp), one of Japan’s top real estate marketplaces, has maintained momentum with six consecutive quarters of revenue growth. Revenue from Home’s services rose 7.7% year on year, climbing to JPY13 billion ($89.3 million) from JPY12.1 billion. Segment profit nearly doubled, helped by both higher traffic and inquiry volumes, and optimised ad spend.

The company also reported an increase in average revenue per agent, up to JPY65,855 ($450.9) for the first half of the fiscal year, compared to JPY62,543 a year earlier. The client network grew modestly to 33,131 agents from 32,492.

Overall group revenue was up 7.6% year on year to JPY14.3 billion. Operating profit increased 6.2% to JPY1.8 billion, although the operating margin edged slightly lower to 12.8% from 12.9%.

Lifull reaffirmed its full-year revenue guidance for its Home’s segment at JPY25.1 billion.

Earlier this year, the company transferred its Lifull Connect shares to the founders of FazWaz as part of its broader strategic pivot.

May 15, 2025
Harvey is an accidental real estate journalist and professional copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has worked as a freelance copywriter since 2021, with a special focus on startups real estate. Harvey joined Online Marketplaces as a News Editor in 2022, writing over 2000 news stories and interviewing dozens of high profile industry leaders both in-person and as a co-host of the PPW Podcast.

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