Lifull Sees Bottom Line Boosted By Overseas Divestment in FY25 Reporting

The real estate marketplace operator Lifull saw like-for-like revenue growth of 7% over the course of its 2025 financial year. Highlights from the Tokyo-based company's report for the financial year ended 30th of September include:

• Revenue of ¥28.1 billion ($181 million), up 7% year-on-year on a like-for-like basis
• Net profit of ¥5.3 billion ($34 million)
• Record high dividend of ¥10.41 per share

Listed on the Tokyo Stock Exchange, Lifull operates the Homes.co.jp portal, which is considered the number two behind Suumo, which is owned by Recruit Holdings.

In January, Lifull announced that it was spinning off its 'Overseas' division, consisting of aggregators Mitula, Trovit and Nestoria, as well as portal sites dotProperty, Lamudi Mexico and Properati. The buyers were the team behind the Thai-based tech-enabled brokerage brand FazWaz, which itself had been bought out by Lifull in 2023.

Although Lifull retains a minority stake, as of the company's Q2 reporting, the struggling Overseas segment is no longer on the books, partially as a result of this, Lifull saw record profits totalling ¥5.3 billion ($34 million).

In its remaining 'Home’s Services' segment, which includes the main portal, Lifull was able to deliver record profits and an increased margin in FY25 as well as an eighth consecutive quarter of revenue growth despite a sluggish domestic market. Average revenue per agent was up 3.7% compared to the previous year, while Lifull's customer base grew 1.6%.

The company's report to shareholders cited improved UX, more marketing power and increased focus on its domestic operations as reasons for the uptick and highlighted its digital home staging, chatbot and AI-driven efforts to remove "unreliable properties".