Low cost hotel chain Ayenda launches its app to speed up reservations

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

The Colombian chain of low-cost hotels, Ayenda Hotels, has just launched its mobile app to streamline the reservation process at its hotels. According to company data, during 2019, 91% of visits to its website were made from the cell phone.

Another of the technological innovations is the integration of Ayenda with Mercado Pago, available since October and will allow users to make the payment of their reservations using a QR code which they can scan in the Ayenda hotels to pay without having to carry cash, becoming thus in the first hotels that offer this facility to travelers in Colombia.

“Today, travelers have more confidence in everything related to technology, since they are more familiar with making the purchase of all services for their trips through an app. This trend is being strongly installed in Colombia and in the short term technological travelers will be motivated by the advantages offered by apps,” says Andrés Sarrazola, CEO of Ayenda Hoteles.

With the launch of this app, Ayenda wants to reach the largest number of users who are in search of an easy and fast reservation, since the system allows you to make reservations “on the go”, that is, not only quickly but with a confirmation -through sms, mail or Whatsapp- immediately.

In the same way, through the app, guests will be provided with 10% of the value of the reservation as credit in Ayenda Cash, which is cumulative and can be used in any future reservation. In addition, from the app the user can know his balance in Ayenda Cash and be aware of promotions in real time, as well as other benefits only offered by that means.

With hotels in Bogotá, Medellín, Cali, Pereira and Barranquilla, Ayenda offers standardized rooms at an average of 75,000 pesos (approximately $3,800) a night. The reservation app is available only for Android devices and can be downloaded from Google Play.

As reported by REPORTUR.co, Ayenda plans to invest 1.2 million dollars in alliances with independent Colombian hotels to help them increase their occupancy and boost their growth. The agreement is aimed at those who are not part of large corporations, forecasting to increase their occupancy by 30% in the first 3 months.

The startup Ayenda billed more than $1 million during its first year. However, this chain of low-cost hotels ensures just starting. The hotel chain seeks to partner with independent hoteliers and plans to impact some 300 establishments in the next 2 years in different Colombian cities.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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