Zoopla Group (ZPG)’s home products and services comparison division, Red Ventures (RVU), has acquired 100% of Rastreator.com’s portals Penguin Portals and Preminen for 560 million euros. The agreement also affects Confused.com, the ZPG’s first comparator launched in the UK in 2002, Rastreator.com, the French comparator Lelynx.fr, as well as Rastreator.mx.
Penguin Portals and Preminen are part of a global network of financial service comparators in the UK, Spain, France, and Mexico.
With the acquisition of Penguin Portals, RVU will be able to expand its offerings into the insurance sector as Rastreator specializes in insurance. Other specialties include comparisons for telephony, finance, auto, travel, and energy rates.
This is just another example of ZPG moving into tertiary markets to offer better services to its clientele within the real estate industry.
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