More Platforms are Turning to Innovation to Answer the Call

Due to liquidity issues brought on by the pandemic, many renters are opting to pay with credit cards as opposed to through their bank accounts. Both Housing.com and NoBroker are keeping that in mind and offering solutions to answer the call. 

Akhil Gupta, Co-Founder and CTO of NoBroker, said:

"We are tirelessly working to come up with solutions that would benefit our consumers in these times when many people are suffering the liquidity crunch. We are happy to partner HDFC's PayZapp, a recognized player in the financial domain.”

NoBroker.com’s answer is a partnership with HDFC, using its payment app to offer rewards for loyalty when it comes to paying rent. This is an offer that is only valid if done through the ‘NoBroker Pay’ feature and allows payments through credit cards, UPI, and Wallets. 

Housing.com launched a new service called ‘Pay Rent’ for its mobile app to allow tenants to pay rent by using credit and debit cards. The ‘Pay Rent’ platform allows for a direct transfer of funds from tenant to landlord. The service offers cash-back and reward points for utilizing the feature, as well. 

More and more real estate platforms are turning to complete digital processes to continue offering their services during the quarantine. These measures not only keep their employees and users safe but drive innovation. 

We recently reported that Zillow is now offering digital lease signing services through their platform, making moving still a viable option during these uncertain times. 

Once the pandemic’s bell curve begins to flatten after a vaccine is successfully made, or whether pack immunity sets in, will platforms like these keep these innovative measures in place? Is this the new model for real estate portals? Signs are pointing to ‘yes’.