We’ve covered OLX Group’s global presence before. The company under Naspers Group has its fingers in major markets across the world and it’s only gaining traction.
In a recent analysis by Wirtualnemedia.pl, the company, which owns brands like OLX, Avito, Otodom, Property24, and more, has grown its sales by 20% last fiscal year. Specifically, OLX Group’s sales revenue went from PLN656.51 million (approximately US$167.3 million) last April, to PLN 784.94 million (approximately US$200 million) this March.
Much of this growth is thanks to OLX.pl, the group’s most popular platform. The Polish brand recorded 14.01 million users visiting its platform in May of this year. In the same time period, 4.2 million visitors utilized its mobile app.
OLX Group gathers revenue from two specific sources: Ad listing fees and promotional options. OLX.pl recently implemented publishing fees for users which it has slowly spread to every category on its site.