OnTheMarket Adds Another Tool to Agent Back End Offering with Autoenhance.ai Partnership

January 17, 2022
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British property portal OnTheMarket has today revealed that it has entered into a partnership with AI photo enhancement specialist Autoenhance.ai.

The partnership will see the portal's customers given access to the Autoenhance platform to optimise images for use on their listings with OnTheMarket as well as free downloads of up to 50 enhanced photos which can be used on their own marketing initiatives (own website, social media etc).

Founded by CEO Jamie McInally and industry stalwart Adrian Gill, Autoenhance.ai is a platform that allows agents to automatically improve their listings' photos. The platform claims to be 8,000 times faster than manual editing, and between 24 and 48 hours quicker than outsourcing images to manual photo editors.

Commenting on the partnership, OnTheMarket's ex-agent CEO Jason Tebb said:

“This partnership is one that brings cutting edge proptech to our agents in a way that solves a very real, day to day challenge. Any agent will tell you that consistent, professional quality imagery is both time consuming and expensive to produce, yet of course is essential for all property marketing activities, not just on portal listings but on their own websites and on social media.

Up until now, agents who want to take their own images have had a choice of outsourcing to professional photo editing companies or relying on a member of their team who was well-versed with specialist editing software and who had hours free to spend editing images, as well as doing their day job. Now, the Autoenhance team has harnessed AI technology to provide a platform that provides property professionals with results instantly, saving them both money and time.”

Tebb admitted that his company needed to provide more tools for customers in a candid interview back in April 2020 and since then the majority agent-owned portal has clearly been working hard to rectify the situation. The latest announcement comes a week after the portal revealed that its agent customers would be given access to customisable market appraisals thanks to a partnership with housing data specialist Sprift.

“By adding Autoenhance to our growing number of ‘best in class’ commercial partnerships, we’re equipping our agents with another truly innovative and smart solution. It’s further evidence of our commitment to providing our agents with additional products and services that add tangible value and benefit to their membership with us, but there is more to come and I look forward to sharing further news in the very near future” Added Tebb.

January 17, 2022
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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