OnTheMarket Extends Partnership with Canopy to Integrate Rent Passport for Applicants

UK Challenger OnTheMarket has integrated the Canopy RentPassport onto its portal—ensuring that renters are “rent ready” and providing pre-qualified leads to letting agents—in an extension of a pre-existing partnership that launched last year.

OnTheMarket prospects filling out lead forms for rental properties that have been uploaded by agents already signed up to Canopy will now be prompted to create a RentPassport— which allows them to share key information including their income, credit history, and rental payments history to qualify them as serious, high-quality applicants. Prospects will be given the option to share their new RentPassport with the letting agent for further qualification.

The latest integration follows the launch of the portal’s innovative MyPlace consumer dashboard in February 2022, with both features dovetailing nicely.

Consumers can use the 'Rent Ready' feature on their MyPlace dashboard to boost their visibility when enquiring about properties of interest. To become Rent Ready, users will be prompted to create a Canopy account and complete a RentPassport. Once a RentPassport is created and the renter is Rent Ready, OnTheMarket will prompt the consumer to let Canopy immediately share their existing RentPassport with the agent with the lead.

The expectation is that agents who can identify their most highly qualified leads will accelerate the best inquiries through to the landlord.

Jason Tebb, Chief Executive Officer at OnTheMarket, said:

“As part of our aim to engage serious property seekers and connect them with our agents, the evolution of our relationship with Canopy will allow us to connect the most rent-ready applicants with our letting agents. Giving movers the opportunity to add this extra layer of pre-qualification to their inquiries will help our agents identify their strongest leads, while also helping our consumers get best prepared to secure their next rental property. We remain committed to differentiating our offering with fresh solutions for agents and are proud to enhance the moving process for our renters.”

Chris Hutchinson, Chief Executive Officer at Canopy, said:

“Through our partnership with OnTheMarket to date, we’ve solved key pain points for agents and renters. Expanding on that success and acknowledging the challenges that exist in this current rental market, our partnership is uniquely placed to launch a true pre-qualification offering that enables agents to focus their time on their strongest leads and allows renters to see how they look to the property industry, empowering them to put their best foot forward. Our focus is on creating propositions that benefit all sides of the rental market and this is a clear example of that ambition.”