OnTheMarket says influx of agents spells trouble for competitors

Property portal OnTheMarket (OTM) has made a bold claim, saying that the number of agents joining are receiving more leads from the portal than its biggest competitor, Rightmove.

But OTM  has provided no data to back up its claim, instead offering up five testimonials from member agents including London firm Beresfords, CCL Property in Scotland, Leicester firm Anderson’s, Buckinghamshire agency Martin Kemps and Wareham company Purbeck Property, all of whom claim their leads from OTM are now greater than Rightmove’s.

The initiative by OTM is part of its ongoing campaign to offer similar services and benefits to Rightmove and Zoopla including two weeks ago the launch of a suite of reporting tools for agents.

Unusually for an agent, one of the businesses promoted by OTM in its statement, Scottish agency CCL Property in Moray, has now quit Rightmove after signing a three-year deal with OTM.

“We couldn’t justify an increase of 20% in our Rightmove fees and the quality and volume of leads we receive from OnTheMarket have given us confidence to make this decision,” says director David Pickering.

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