We have a massive Product Roundup for you this week, starting in Australia...
REA Group has launched a video discovery feature on the realestate.com.au iOS app home screen, introducing short-form vertical video content.
Video content is part of a broader strategy to engage early-stage property seekers and increase user interaction. The feature is designed to appeal to so-called 'property dreamers' by integrating a social media-style content experience directly into the platform’s core interface.
The new format delivers curated property news, analysis and market updates in a mobile-first vertical video format. It is now available to iPhone users running iOS 18 or later, with a carousel layout that allows users to swipe through weekly video uploads covering a range of topics, including market trends, commentary from in-house economists and aspirational property content.
Jonathan Swift, Chief Product and Audience Officer at REA Group, said the feature launch marks a milestone in the company’s consumer engagement strategy.
“We are creating a more interactive and dynamic user journey that aims to drive deeper consumer engagement and we’re really excited to bring social media-style video content into our core offering,” Swift said.
“Immersive, personalised experiences on realestate.com.au are engaging consumers in completely new ways, which underpins the value we provide to real estate agents by helping them better understand the needs of buyers, renters and sellers.
“We have big ambitions to set a new benchmark in digital property experiences globally so it’s important we can meet consumers and the broader property industry where they’re at. Short-form vertical video content, like what you see on TikTok or Instagram, has seen exponential growth and is fundamentally changing how audiences are engaging with digital platforms.
"We want to help property seekers build their confidence and make the most informed property decisions by having access to all the information they need in one place, on realestate.com.au."
The new content feed is designed to become more personalised over time, aligning with users’ specific stages in the property journey. The initiative is part of a wider roadmap to embed video throughout realestate.com.au’s digital ecosystem, with more capabilities for agents and consumers expected in 2026.
Realtor.com has launched Spotlight Listings, a new premium placement product designed to increase listing exposure for agents and sellers. The platform has also enhanced its 'Local Expert' advertising tool, aimed at helping agents improve brand visibility and attract high-intent buyers and sellers through profile upgrades and targeted digital advertising.
Spotlight Listings offers prioritised visibility in search results and maps across Realtor.com, with enhanced presentation on listing detail pages, including expanded image galleries and visual-forward formatting. Listings are also promoted via ZIP-code targeted recommendation emails delivered to users in local markets.
The solution is available for a range of property types, including single-family homes, apartments, condos, farm, land, and mobile homes.
Owais Siddiqui, Senior Director of Product Management at Realtor.com, said:
"As the market shifts in favor of buyers, agents need tools that not only promote homes to motivated buyers but also elevate their personal brand. Spotlight Listings and Local Expert℠ deliver a powerful combination – Spotlight Listings helps sellers elevate visibility with serious buyers, while Local Expert℠ helps agents to build lasting brand recognition and drive new business."
The enhanced Local Expert tool acts as a digital brand-building utility within Realtor.com. It enables agents to display recent transactions, customer reviews, and other performance indicators via upgraded profile features. Ad placements are targeted geographically, and agents receive reporting to track and optimise visibility and engagement. New features include upgraded placement within the Agent Search experience.
The company reports that agents using Local Expert close five times as many deals as those who do not, thanks to prominent ad placements, verified reviews, and details analytics for campaigns.
Realtor.com positions the two offerings as complementary, allowing agents to increase exposure for both individual listings and their professional brand. Used together, they are designed to integrate agents more deeply into the Realtor.com ecosystem through multiple exposure points and consumer touchpoints.
Spotlight Listings: provide premium placement in search results and map views; expand listing presentation with visual-first galleries on detail pages; target ZIP-specific, high-intent buyer emails, and support multiple property categories.
The combined package is presented as a way to increase listing performance metrics while reinforcing agent brand equity across digital platforms. Realtor.com describes the tools as designed to help agents remain competitive in slower or buyer-favourable conditions by improving recall, reach, and trust.
Home searchers can now find homes on Redfin by describing what they want in their own words and engaging in a conversation to refine their search.
Using the company's new conversational search feature, powered by Sierra, users can now comment on a suggested listing to say the kitchen should be more modern, or respond to follow-up questions about preferred commute time or proximity to a school, among other things.
A promotional video said:
Tell us what you're looking for and we'll find the home that has everything you need. We'll show you homes that match your words, reveal homes you might have missed, ahd help you move from 'search' to 'own'.
Redfin's blog says the feature has already been used to answer requests about "recently-renovated properties that were within 30 minutes to work during rush hour and in the user’s desired school district. After some back and forth, the tool showed them homes that met their criteria—all in three minutes."
Another buyer requested "vacant homes under $1 million that were move-in ready. The tool returned 13 single-family homes that met their criteria."
Redfin said:
As you look at listings, you can react in real time—for example, responding that you’d like a bigger backyard, or asking whether the home is close to a nearby park. The tool adjusts instantly, narrowing your results as the conversation continues.
Another user was looking for an investment property on a budget, with strict HOA limits, size requirements, and radius constraints. These are not filters available to consumers, but using conversational search, they found what they wanted through natural conversation.
SeLoger has released My SeLoger Pro, a mobile application designed to help real estate professionals manage listings, contacts, and performance data while on the move. The product targets field-based agents who need to stay connected and responsive between appointments.
The app enables agents to receive instant notifications about new leads, communicate directly via call, SMS, or email, and record voice notes after client interactions. Listings can be edited and tracked from a smartphone, including viewing performance metrics, managing visibility boosts, and applying group promotions across multiple properties.
Elodie Besançon, Director of Product Marketing at SeLoger, said:
“We built this app hand in hand with real estate professionals. Their daily routine involves appointments, calls, and time-sensitive clients. They needed a tool as responsive as they are.”
My SeLoger Pro includes a performance dashboard that allows agents to analyze traffic and contact statistics and download listing certificates in PDF format. According to SeLoger, the goal is to streamline operations and strengthen client relationships without requiring office-based tools.
The launch follows a beta period in which around 30 agents tested the app. Feedback was used to refine features and confirm the product’s utility in high-speed sales environments where time and visibility are critical.
SeLoger said the application was created in response to direct agent feedback about the need to act quickly between property visits. The company presented the tool at the RENT 2025 trade show as the first mobile app for French agents developed by a portal.
The roadmap includes future updates, such as personalised recommendations for listing visibility and an integrated call log to track missed and received calls.
The company says My SeLoger Pro is built to integrate directly with SeLoger’s ecosystem. This allows agents to operate in real time, using the same interface to manage lead flow, listing visibility, and client interactions. The app is designed for professionals who spend more time in the field than at a desk. Features such as grouped boosts and contact centralisation reflect that intent, supporting mobile-first workflows.
The specialist portal for international buyers Kyero, will only show listings by paying agents in 2026, after reneging on its free-to-list offering introduced during the Covid-19 pandemic.
Kyero operates a portal with listings in Spain, Portugal, Italy and France.
A blog on Kyero's website said:
Free listings will end on 31 December 2025. From 1 January 2026, only paying agents will appear on Kyero. This change creates a fairer marketplace, directs more qualified buyers to active agents and ensures your listings have the support, tools and visibility needed to succeed.
When Covid brought the world to a standstill, international buyers couldn’t travel and agents couldn’t sell. We introduced Free listings to keep the market moving and to help agents stay visible during an unprecedented time. It did exactly what it was created to do. That was five years ago, but now the market has changed and so have we.
Keeping Free creates false expectations for the agents still relying on it...and disadvantages paying agents by diverting genuine buyer enquiries to listings that are not backed by the same level of investment and support.
Martin Dell, co-founder at Kyero, said:
"We have to prioritise agents who are paying us. We've gradually been making the free offering worse and worse and worse, and less and less performant. Free is now completely pointless. There's no point pretending it's performant or delivering value, and we feel it is now shortchanging agents who think it will work for them when it won't, and it also shortchanges the agents who are paying us.
"It's better for everybody. It seems a bit harsh but it is a much smarter commercial decision for everybody concerned."
Kyero agreed to be acquired by the major portal operator Idealista in 2025, however, the deal was scuppered after competition authorities stepped in citing fears of anticompetitive market dynamics.
Alma Media's real estate 'Housing Scorer' service has been shortlisted for an award at AI Finland’s AI Gala.
The Housing Scorer aggregates property characteristics and sustainability information on a single platform for the real estate and financial sectors. The service is shortlisted in the Data Project/Data Economy Innovation category.
Named 'Asuntopuntari', Alma Media says the service "is an advanced artificial intelligence service designed for real estate professionals, providing reliable and accurate price and risk estimates for properties for sale or rent." [Translated from Finnish]
Asuntopuntari makes your work easier and at the same time transparently tells you which factors affect the price. It also assesses the climate risks of an individual property or your property portfolio as part of the ongoing management of market and business risk. The data model covers all of Finland - including addresses where there are no apartments yet.
Property Finder has announced a strategic partnership and investment in the rent-now-pay-monthly platform Keyper, paving the way for fully integrated monthly rental payments across its app and website. According to a press release, the partnership marks the first time the UAE’s property sector will offer a seamless, built-in alternative to the country’s traditional one-to-four-cheque rental system.
Through the integration, residents will be able to pay rent in manageable monthly instalments via card or direct debit, easing the financial pressure of large upfront payments and widening access to homes that better match their needs. Keyper’s system already facilitates more than AED 2 billion in annual rental demand.
The companies say the partnership benefits every part of the rental ecosystem: tenants gain flexibility, agents can close deals faster with fewer fall-throughs, and landlords receive more reliable income with reduced administrative work and default risk through digital payments.
“This partnership marks an important milestone in our mission to bring greater transparency, flexibility and convenience to the UAE’s real estate market,” said Michael Lahyani, Founder and CEO of Property Finder.
Keyper founder and CEO Omar Abu Innab said the collaboration accelerates the UAE’s shift toward global norms. “Monthly rent payments are the norm in major global cities, and the UAE is moving in that direction,” he said.
The integrated rent-in-instalments feature is expected to go live on Property Finder in the first half of 2026.
Jitty, an AI-powered property search startup backed by REA Group and Gradient Ventures, expects to exceed 500,000 property searches this month. The company has grown search activity by 25% month-on-month since launch without paid acquisition.
The majority of users prefer Jitty’s proprietary natural language interface over traditional filters, according to company data. Around 75% opt for AI-powered search, which enables free-text queries based on architectural, lifestyle, or location-based preferences.
Graham Paterson, CEO and co-founder of Jitty, said:
“We’re seeing incredible interest from buyers who want a smarter, simpler, and more natural way to search for homes. The fact that our growth has been entirely organic—with zero acquisition spend—shows how much people love the experience. The site has truly gone viral.”
The company’s expansion coincides with renewed scrutiny of Rightmove following a sharp decline in its market value last week. Rightmove has maintained a consistent listing model for over 20 years, but recent market signals suggest weakening investor confidence in its long-term positioning.
Paterson added:
“Rightmove’s downfall was always going to be its complacency. For too long, it has relied on outdated tech and rising agent fees rather than innovating for the buyer. The property world is moving on—people expect intelligent, conversational, AI-powered tools that understand their intent. Rightmove is now admitting that AI is the future, and the markets have clearly stated that they don’t think Rightmove is a major player in that future.”
Jitty’s funding round in early 2025 raised $3.8 million, led by REA Group and Gradient Ventures, with additional participation from Goodwater Ventures and True Global. It plans further UK rollout and international expansion in 2026.
Meanwhile, Jitty is "cooking up something big" and says it is on the lookout for home sellers willing to test some "nifty ideas", as long as they are thinking of selling their property in the next 12 months. The company only revealed that it will not be testing a "sell your home without an estate agent” offering.
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