Product and Services Roundup: Zoopla, Rightmove, Daft, Square Yards, Bayut, Domain

This week's roundup starts with a double whammy for Zoopla in the United Kingdom...

United Kingdom: Zoopla says MyHome has 4.5 million subscribers

Zoopla has announced that its MyHome product has reached a new milestone: 4.5 million subscribers.

This milestone also follows a record-breaking week for Zoopla in June, as the British portal reported an all-time high of vendor leads for agents.

MyHome is Zoopla's homeowner hub product, allowing users to track the value of their home, view trends and activity in specific markets, and request updated valuations from an agent. The company is confident that it will hit five million people tracking the value of their home by the end of 2025.

MyHome subscribers have skyrocketed by 45% since June 2024. Crucially for agents, over 700,000 of MyHome’s 4.5 million subscribers have signalled that they are serious sellers who are ready to move over the next 12 months.

Rich Hayes, Chief Operating Officer at Zoopla, said:

"Our position as the first choice for 61 per cent of consumers seeking valuations has fuelled a staggering 45 per cent growth in MyHome subscribers. This has translated directly into record-breaking vendor leads and undeniable ROI for our customers.

"What excites me most is the unparalleled pipeline this creates: 700,000 serious sellers primed to move in the next 12 months and over £1bn in potential commission for agents, delivering a uniquely engaged audience.

"Products like Prospect Plus are precisely how we're empowering agents like Foxtons to unlock this value and secure high-intent instructions. This isn't just about growth, it's about redefining the property journey, ensuring our customers always have the edge in a competitive market."

Watch the Online Marketplaces interview with Hayes on the PPW Podcast here:

Zoopla invests an extra six figures into agent-focused campaign

Also this week, Zoopla also announced it will extend its agent-led marketing initiative into the North West. The campaign, which launched in 2023 and marked the first time a UK property portal centred real agents in a major advertising effort, now includes six new agency participants.

Running from July through mid-September, the campaign features agents from Liverpool, Manchester, and nearby high-footfall locations across multiple channels, including out-of-home billboards, Meta, and Google Display. The new cohort includes representatives from a range of business models, from single-office independents to regional multi-branch operators.

The creative positions each agent by name, role, and branch location, aligning with Zoopla’s message that estate agents are critical facilitators of the home moving journey. The broader campaign theme—“Win at Moving”—was introduced in a national TV campaign in December and continues to inform the brand’s marketing architecture.

Zoopla has confirmed the media spend is in the six-figure range and said it plans to scale the format to additional UK regions over the next year. The company is using both offline and digital media to reach prospective movers, drive brand visibility for local agents, and increase lead flow to partner branches.

Alex Rose, Director of Commercial at Zoopla, said:

“Zoopla was the first property portal to put agents at the heart of our consumer marketing campaigns. This new campaign isn’t just about spotlighting an additional five fantastic agents in the North West, it’s also about driving more quality leads and opportunities to their doorsteps, demonstrating the invaluable ROI of partnering with Zoopla and helping agents across the region to grow their business.”

Mark Loughnane, Director of Homesure Property, said:

“The fact Zoopla is spending money in our region and putting us in a marketing campaign is amazing for us. It’s great to be recognised and it’s a massive compliment to have been selected. It’s good to let people see who we are—we’re not a big faceless brand, we’re a small independent brand who is made up of real people and so we’re really happy to be involved.”

Rightmove integrates Enhanced Leads product with five CRMs

Rightmove has partnered with five CRM providers to give agents integrated access to its Enhanced Leads offer.

The CRMs include Reapit, one of the most well-known names for estate agents in the UK. The other integrated CRMs are Street.co.uk, SME Professional, Bright Logic, and Loop.

Enhanced Leads from prospective tenants come pre-qualified with additional information, helping letting agents find the right tenant for their landlords more quickly. This includes applicant affordability and a timeframe for when the tenant will be ready to move in.

Letting agents will now be able to receive and manage enhanced tenant leads and begin the process of running free soft credit checks on potential applicants, all from within participating CRM systems.

Previously, Enhanced Leads were only accessible via Rightmove Plus.

James Bassil, Rightmove’s director of product, said:

"We’re on a mission to make the process of renting a home quicker and more efficient for both agents and tenants by building innovative solutions that cut down on admin and simplify processes."

Matt McGown, Chief Product Officer at Reapit, said:

"We’re proud to be among the first tech companies to integrate Rightmove’s enhanced leads into our platform, helping letting agents find the right tenant faster while cutting down on unnecessary admin. This new integration will help agents fill homes faster, minimise no-shows, and deliver a great rental experience for both tenants and landlords."

Daft.ie adds "Sold" section to its portal

Daft has added a "Sold" section to its portal to allow users to compare properties' sold prices against the original listing price.

The portal has data on over 630,000 completed property sales as recently as June 2025 and as far back as January 2010. Daft says the new tool gives buyers a far clearer picture of the property market, while sellers are more likely to get the best possible price for their property.

Daft's website says:

Daft shows all properties listed in the PSRA Property Price Register. Location details, sold dates and prices come from there, with some results having additional content from historic Daft ads.

Asia: Square Yards adds 'Blocks' interior design tool

Square Yards has launched a proprietary interior design tool for its portal.

Dubbed "Blocks", the tool includes features such as 'one click' AI-powered photoreal renders; interactive walkthroughs; custom materials & textures; and support for non-standard designs.

Commenting on LinkedIn, Pransel Chandhok, VP of Product and Tech at Square Yards, said:

"Over the past 12 months, our team has poured passion + code into a single goal: turn imagination into build-ready reality, instantly. Today we’re excited to share a sneak-peek video of the latest release.

"Blocks is your comprehensive design studio—build complete interiors from scratch with 3D visualization, pricing integration, and client collaboration tools.

"This is just v1.0. Expect deeper AI, generative layout tools, and better direct manufacturer sync in the coming months."

Bayut launches 'Stories' for TruBroker users

Bayut has introduced short-form videos for subscribers to its TruBroker offering.

TruBroker Stories is a new feature that enables TruBrokers to share short-form content showcasing their listings, projects, personality, and local expertise. It offers property seekers a more personal and engaging way to connect with agents by going beyond standard property listings to showcase the people behind the properties. The offering supports images and videos.

Bayut says TruBroker Stories offer users the ability to increase visibility for their listings and off-plan projects, and use a widely adopted and engaging content format that engages and resonates with property seekers.

The company says it will use an automated system that scans stories for offensive or inappropriate content to moderate content.

Oceania: Domain launches social media guide for agents

Domain has released a downloadable guide aimed at helping agents improve their social media strategy and lead generation. Titled How to Stay Ahead on Social Media, the resource offers platform-specific tactics tailored to real estate professionals.

The guide offers practical advice on content creation, engagement, and branding across major networks, including TikTok, Meta, and LinkedIn. It also features commentary from real estate coach Josh Phegan, whose contributions focus on converting digital attention into business outcomes.

Belinda Sinclair, Head of Sales and Agent Partnerships at Domain, said:

“Our guide, How to Stay Ahead on Social Media is part of our ongoing commitment to supporting agents. We know that 58% of Australians use social media for brand research, so it’s never been more important for agents to have a social media presence.

“Domain is already a market leader in terms of its inclusion of social media extension in our paid listings, and this guide will further help to simplify social media by providing agents with practical, actionable takeaways so they can get back to doing what they do best: building relationships and closing deals.”

According to Domain, the guide is part of a broader initiative to simplify digital marketing for agents and enhance the value of the portal’s real estate listing products.