Product and Services Roundup: Immobiliare, Immoscout24, Leboncoin, Avito, Bayut

This week's product and services roundup includes updates from eight portal operators from across Europe and Asia...

Europe: Immobiliare Insights collaborating with real estate consultant Pro6

Immobiliare's real estate analytics arm, Immobiliare Insights, has partnered with the real estate consultant Pro6 to improve its offering to consumers in Italy.

Pro6 is centrally organised and regulates the activities of individual consortium members nationwide. The company "certifies" real estate assets to allow legal transactions, fair valuations, energy performance data, and other property-related data.

Luca Delle Femine, Head of Strategy at Immobiliare.it Insights, said:

"Recent regulatory developments have not led to the necessary technological evolution and adaptation to the Regulator's new requirements for the sharing of financial services. We are proud to support Pro6 and are strongly committed to ensuring the necessary support for all operators and businesses in Italy, thanks to our decades-long historical series and granular databases. This avoids the scenario in which sector professionals find themselves faced with investments that are too costly compared to their market share, making our data and analytics available."

Marco Zetta, President of the Board of Directors of Pro6, commented:

“The collaboration will allow Pro6 to guarantee the position achieved in the real estate valuation market and project us towards business growth, thanks to the acceleration that the partner will make available to us to serve our clients in terms of efficiency and effectiveness of real estate valuations, compliant, innovative and supported by the robustness of our partner's data, with long series of stories and advanced analysis tools."

Boneo Adds AI-Generated Area Intelligence to Property Listings

Swedish housing portal Boneo has launched a new AI-based area information service, designed to give home hunters a clearer picture of what surrounds a listing, not just what sits behind the front door.

The feature automatically surfaces detailed, factual insights about a property’s local area, including nearby schools, restaurants, natural spaces and leisure options. The information appears directly within housing ads, alongside existing map data.

Boneo says the service is powered by one of OpenAI’s latest and most advanced AI models, with a focus on delivering accurate and relevant local context. The AI-generated content is positioned as a complement to, rather than a replacement for, the estate agent’s own property description, which remains fully visible on every listing.

The move reflects a broader push by portals to reduce information gaps for buyers, particularly those searching outside familiar neighbourhoods.

“We are always looking at new ways to help our visitors in their home search, and a common challenge is that as a buyer you don't always know the area in which the home you are looking at is located. With our new AI-based area service, we provide potential buyers with facts and valuable information about the area so that the home search and choice becomes easier and safer,” said Fredrik Engdahl, CEO at Boneo.

ImmoScout24 Rolls Out Map-Based Property Search in Austria

Scout24 has launched a new map-based property search in Austria, aiming to make location the starting point rather than a filter in the home search journey.

The feature is now live on ImmoScout24.at and across the portal’s iOS and Android apps. Instead of scrolling through result lists, users can explore homes directly on an interactive map, with listings displayed at their actual locations.

“Instead of clicking through endless lists of results, property seekers can discover their desired properties directly on the map. Houses and apartments are displayed where they are actually located,” said Markus Dejmek, Managing Director of ImmoScout24 in Austria.

The map overlays listings with contextual information such as nearby parks, schools, shopping facilities, transport connections and even potential noise sources.

A location-based mobile search will follow in January, allowing users to discover nearby properties while on the move. ImmoScout24 says this should encourage exploration of neighbourhoods that buyers may not have previously considered.

“With the map search, we are taking a big step towards a more intuitive and user-centric property search,” Dejmek added.

Leboncoin Turns to DataDome to Tackle Large-Scale Listing Scraping

France-based marketplace horizontal LeBonCoin has detailed how it has deployed bot and scraping protection across its website and mobile apps, working with cybersecurity specialist DataDome.

According to specialist publication Security Boulevard, LeBonCoin now blocks an average of 9.5 million malicious requests per day, peaking at 30 million on its busiest day last year. Around 90 percent of those attempts were linked to scraping activity. DataDome currently protects 30 sensitive endpoints, with a reported false-positive rate of just 0.0018 percent.

“We were basically naked on the internet,” said Guillaume Blairon, director of engineering for infrastructure, data and developer experience at LBC. “People would post their ads on our service, and suddenly they would appear on a third-party website or app.” Blairon added that the company had “got tired of having to sue companies that were stealing our data.”

The move comes amid growing legal and technical pushback against unauthorised data reuse. Earlier this year, rival SeLoger won a court ruling against Jinka over unauthorised listing scraping, underlining the rising stakes for marketplaces protecting inventory.

The investment in protection is notable given LeBonCoin’s scale. The Adevinta-owned platform was recently named the second-most-visited website in France, behind Amazon, with more than 30 million monthly users.

Jitty Makes Green Space a First-Class Search Filter

UK challenger portal Jitty has added green space as a fully searchable feature, pushing neighbourhood quality further up the home search funnel.

As part of its Neighbourhood Features launch, the startup's platform now lets users filter homes by proximity to parks, playgrounds, sports fields, tennis courts, golf courses and allotments, measured by travel time. Searches such as “within a five minute walk of a park” are now supported across walking, cycling and public transport.

Jitty, which has received funding from Australian portal giant REA Group, has been setting a blistering pace of product updates. The latest announcement follows a budget calculator, a floor plan filter, a search-by-photo feature, an upgrade to its natural language search and a 'surprise me' search function among other recent product updates.

The feature also lands as Jitty scales following its 2025 investment from REA Group.

Avito Expands Product Push With AI Assistants and Map-Based Property Ads

The Russian general classifieds giant Avito has layered new functionalities onto its platform, this time combining AI-driven assistance with a new advertising format inside Avito Real Estate maps.

The company has begun rolling out listing placements directly on property maps, allowing users to receive relevant offers while browsing locations across categories such as new builds, resale homes, commercial property, houses and cottages, and long-term rentals. Avito says the format is designed to surface listings without disrupting the core browsing experience.

Clicking on a map banner opens a detailed property card with full offer information and a call-to-action linking through to the advertiser’s website. According to Avito AdTech, the update is aimed squarely at advertisers targeting high-intent buyers and renters, with around 43 million users visiting Avito Real Estate pages each month.

The map ads launch follows closely on the heels of Avito’s recent unveiling of Avi and Avi Pro, two AI-powered conversational assistants currently being tested with a limited group of users. Together, the initiatives point to a broader effort to simplify discovery and decision-making on both sides of the marketplace.

Avi helps buyers navigate large volumes of listings through natural dialogue, comparing options and explaining differences. Avi Pro, meanwhile, sits inside professional sellers’ dashboards, analysing performance metrics, tracking competitors and automating parts of listing management.

Avito has said it plans to invest around RUB 1 billion in its AI assistants by 2026, reflecting a belief that conversational interfaces and contextual formats like map-based ads can reduce friction and lift conversion.

“The dialog interface is a new level of the user journey,” said Andrey Rybintsev, Managing Director of AI at Avito, a philosophy that now appears to extend from chat-based assistance to how listings are monetised and discovered.

Asia: MilikiRumah Launches AI SaaS to Speed Up Mortgage Readiness Checks

Indonesia-based PropTech MilikiRumah has unveiled a new AI-powered profiling tool aimed at helping developers and buyers assess mortgage readiness in seconds rather than weeks.

The B2B2C software as a service product predicts mortgage approval probability in under 10 seconds, a process the company says typically takes three to four weeks through traditional channels. The tool is sold to developers on a usage-based credit model and is embedded directly at project sites.

MilikiRumah claims its SaaS stack already serves more than 100 developments in Indonesia and expects adoption to exceed 1,000 projects by the end of 2026, representing an estimated gross development value of IDR 4.5 trillion, or around USD 268 million.

Chief executive Winston Lee said, “Our revolutionary SaaS paid offering is one of the Company’s diverse revenue streams; whilst at the same time, stays true to our mission of helping more people own a home.”

The company positions the platform as both a lead qualification engine for developers and a gateway into its wider rent-to-own ecosystem for underbanked buyers across Greater Asia.

Bayut Data Points to Faster Sales Linked to Short-Form Content

Bayut has published new marketplace data suggesting that agents using its Stories format complete transactions faster than those who don't. According to the Dubai-based portal, agents actively publishing Stories generate leads three times faster and close deals an average of 22 days sooner.

Stories sit within Bayut’s TruBroker programme and are only available to agents carrying the platform’s verified badge. The format allows agents to post short, mobile-first updates designed to add context around listings and local market conditions.

The figures are based on activity across more than 11,000 Stories published to date, a milestone Bayut says reflects growing agent uptake of social-style formats inside a property marketplace environment.

Commenting on the data, CEO Haider Ali Khan said, “Online marketplaces are evolving beyond static listings.” He added that consistent use of Stories helps agents “accelerate outcomes” by building trust earlier in the buyer journey.