Property portal Boneo teams up with Swedish social media marketing platform

Adfenix, a Swedish social media marketing platform, has recently announced that it has entered a partnership with Boneo, a property portal, to give real estate agents a leg up on the competition with other property portals

The strategic partnership aims to set a new precedent in the marketplace, using a tech-led, collaborative approach to combat the hegemony of online property portals, which has resulted in estate agents being increasingly marginalized in the buying and selling process.

Boost for estate agents 

The combination of Boneo – a property portal set up by seven of Sweden’s leading estate agents which allows agents to pool resources for mutual benefit – and Adfenix – the social media marketing platform built specifically for real estate agents – will open up a new data set for estate agents that will let them provide a high quality digital customer experience. 

Adfenix, which has offices in Central London, said the result of this partnership will be a more personalized way to reach customers before they begin their journey through the portals, ultimately re-establishing estate agents as the trusted experts in property.

Next level 

The partnership sets a precedent for estate agents in the UK and globally who are planning or have created their own portals – indicating how they can take it to the next level by targeting the most interested customers and delivering them a highly relevant digital experience. 

The benefits for estate agents include higher quality traffic direct to listing pages which result in faster time to sale, the ability to build and differentiate their brand, the capacity to reach both buyers and sellers, and importantly a reduction on the spend on portals.

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