Proptech: The real estate tool of the future

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Without the need to collect the figures that will be published at the beginning of next year, specialists believe 2019 will set a record for proptech companies, in terms of investment and growth.

The National Real Estate Investor site stated, at the beginning of October, that, in the first half of the year, the global investment in proptech amounted to $14 billion, which represents an amount greater than the whole of 2017, when the proptech marked their best year with $12.7 billion. While the figure is also due to continued growth in the global real estate market, the truth is that the emergence of new solutions for buying, selling, mortgage financing, income, and services has generated a more dynamic ecosystem.

Platforms like Hausy.mx intend to reduce the proactivity that a user previously required to find a house, with a diversity of filters and real estate websites that represented an expense of time, money and opportunity losses.

The value delivered by Hausy.mx could be determined by the time it saves its users to find the best home for their needs–up to 70% less time compared to traditional methods.

According to the report by real estate consultant JLL Global Research, at the end of this year, the global real estate market is expected to reach investments of $690 billion worldwide, while Mexico, which has resented the economic and political context that lives, would close with investments for 560 billion pesos (about $28.9 billion).

Despite the deceleration alarms that are beginning to be felt in various parts of the world, the proptech market has remained positive.

In Mexico, startups focused on the accessibility of a rental space (Homie) have been popularized, as well as obtaining rental partners (Dada Room), but also mortgage solutions (Smart Lending), as well as iBuyers, that is, platforms that buy properties to resell them, such as True Home.

The intention of proptech startups in Mexico is to cover, in the first instance, the market for the final consumer, with everything and the 70 million searches of real estate that are carried out every year in the country.

On the other hand, the digital lag, in which there is still 30% of the population that does not have access to an Internet connection, will cause the proptech market to stay away from more developed economies, however, the trend still shows undeniable growth.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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