realestate.com.au Turns to Online Auctions

April 2, 2020

After the Australian Government shut down public auctions last week, the REA Group has teamed up with the AuctionNow platform to try to keep the wheels of the property market wheels turning during the COVID-19 crisis through online auctions.

Core Products General Manager, Tim Bradley was quoted as saying “We’ve had an amazing response to the launch of Digital Inspections with almost 30,000 active Buy listings on realestate.com.au now featuring a virtual tour of properties. Online Auctions is another user-friendly feature to cater to today’s new operating environment.”

Around the world we have seen collaboration between portals and proptech companies offering solutions that allow the property industry to overcome social isolation. Spanish #1 portal, idealista today reported an increase in demand for virtual tours on its platform, and as we reported yesterday, virtual tour provider, Matterport has seen a 600% increase in 3d camera sales.

Could the online auction model taken up by realestate.com.au be the next big thing for portals? Watch this space... 

 

April 2, 2020
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

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