Real estate agent Julie Faupel is offering a new product with a goal to connect high quality consumers around the world with real estate listings in a new an innovative way that goes beyond the usual elements they are used to searching for when browsing listings on property portals.
Realm will officially launch in the beginning of June as a “curated luxury lifestyle digital content platform.” That means a link to 2.6 million potential buyers with an average worth of $29 million who own property with an average value of nearly $1.7 million. They’re in 192 countries including China, Switzerland, France, the United Kingdom, Dubai, South Africa and Argentina, according to Realm promotional information.
Faupel and her husband, Matt, own Jackson Hole Real Estate Associates, the Christie’s International Real Estate affiliate in Jackson Hole. The firm has about 100 agents who will have access to the subscription service and, through it, to other real estate people worldwide. Faupel will act as CEO of the new service. Also associated with Realm is Thom Gruhler, the former Chief Marketing Officer of Microsoft, and a participant in the recent Global Networking Event held by Jackson Hole Real Estate Associates.
Gruhler said in a statement that the “machine learning and artificial intelligence” system used by Realm “redefines modern real estate while preserving and strengthening the human relationships that are at the very core of a successful luxury brokerage.”
“The global luxury real estate category is a multi-trillion-dollar industry, but current techniques do not meet the demands of modern global clientele,” Faupel said. “We are capitalizing on things we know about clients we’ve worked with previously ... and also subscribe to third-party services and use publicly available information on the internet.”
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