Rightmove and Zoopla unveil new pricing deals but OnTheMarket stays tight-lipped

Though rivals Rightmove and Zoopla have announced their services at the Guild conference in London, OnTheMarket has stayed mysterious and aloof.

The 400 or so member agents of the Guild of Property Professionals attending its busy annual conference in London had plenty to talk about.

This included an exclusive deal that the Guild had struck with Reapit, a new iBuyer initiative and also a agreement with the main portals to enable Guild members to access better deals with them, which CEO Iain McKenzie and his team had negotiated during multiple meetings.

Rightmove and Zoopla were given 15 minutes to pitch to the 400 or so agents gathered at the Queen II conference center off Parliament Square, but curiously OnTheMarket chose not to attend. Rightmove put its Commercial Director Stuart Whittall on the stage while Zoopla had its CEO, Charlie Bryant, doing his bit.

The Negotiator was approached by several agents at the event wondering why the ‘third portal’ had elected to miss out on the opportunity to persuade so many agents to sign up.

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