Rooms: Fattal Group's new coworking concept for its hotels

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

The hotel lobby is becoming a public space, according to HOSTELTUR hotel news. Proof of this is that more and more chains are committed to mixed hotel developments to combine synergies.

The last to do so has been Fattal Group, parent of Leonardo Hotels, which has created the new concept of coworking rooms, which “combines work and hospitality in a creative way, offering a new and effective experience in the workspace sector”. The company plans to launch it in Spain, although there is no specific date yet.

Concepts such as Rooms, pioneered in Israel, have already had a good reception in other international destinations such as Sweden, Austria and the Netherlands. Designed by architect Roy David, Rooms Begin Tel-Aviv is located in the NYX Hotel. The coworking complex occupies two floors, covering an area of ​​almost 1,300 square meters. It is divided into 50 offices and work areas of various sizes that add 174 desks and workstations, configuration that can vary depending on the needs of potential customers.

It also offers a wide range of common areas including kitchen, waiting room, hall, roof terrace, gym and sauna, meeting room, cleaning and laundry service and even the option to take the dog to work. It combines the quality of working life with the facilities of a boutique hotel, creating a new experience.

Room users will have their own reception, where they can be managed to establish contacts with other workers interested in taking advantage of networking opportunities.

And all this through an app in which users can manage all services and requests. It shows events, advantages and promotions, allows you to coordinate the reservation of meeting rooms, has open call service and you can even buy office supplies or make orders to room service. There is also a free subscription loyalty club, Fattal and Friends Club, which allows you to benefit from discounts and exclusive advantages.

Interaction with the local public

For Nadav Fattal, CEO of Rooms, “the hotel industry is looking for initiatives to attract local people to their hotels and create an interaction between the local community and guests within an attractive atmosphere. In addition, the growing field of work spaces attracts the attention of workers and entrepreneurs who are looking for a richer, strategic and productive work experience."

The CEO adds that “we have integrated our experience and knowledge of the hotel industry in the field of shared work spaces. We understand this trend, the needs and expectations of today's customers when they choose coworking. This new concept makes the difference of Rooms, so we plan to develop the brand in Israel and in the international market."

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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