Scout24 Capital Markets Day: 'Agentic OS for Real Estate' Revealed as All 2024 Targets Hit

Scout24, the operator behind Germany's leading real estate marketplace ImmoScout24, used its Capital Markets Day this week to reveal what it called the "Agentic OS for Real Estate", a platform that wraps autonomous AI agents around its existing classifieds ecosystem.

The strategy positions Scout24 as the most aggressive AI adopter among Europe's listed property portals. At its core sits immo.ai, a new intelligence layer powered by what the company describes as proprietary context, verified unique data and exclusive content, supported by an Agent Factory that builds and deploys specialised agents across consumer, professional and internal workflows.

Meanwhile, consumer-facing tools include HeyImmo for AI-driven property search, Propstack (software for realtors), and the new Proppi workflow agent. Scout24 also offers an autonomous homeownership agent. The Group says it has 36 AI features available to its ecosystem.

Scout24's vision is that every user journey becomes agentic.

Ralf Weitz, CEO at Scout24, said:

"With immo.ai and specialised AI agents at its core, the Agentic OS moves us beyond ecosystem connectivity towards seamless execution across the entire real estate journey, helping customers make better decisions faster, reducing complexity and enabling real estate professionals to work more productively, deliver even better customer experiences and ultimately facilitate more efficient transactions."

Scout24's vision for a new classifieds flywheel, as shown in the Group's Capital Markets Day presentation

The Group says it has invested €400M in contextualising data—including the acquisitions of Spregnetter and Bulwiengesa, as well as data and tech infrastructure —to create a three-way ecosystem powered by professionals, seekers and owners.

Another interesting reveal is "ImmoPunkte", Scout24's "digital currency, enabling us to monetize AI use cases," with circa 60% uptake from professional (B2B) customers

The pivot lands on the back of a clean sweep of 2024 Capital Markets Day commitments. Scout24 confirmed it is on track to exceed every target set two years ago, including 15% revenue CAGR over 2024 to 2026 against a high-single to low double-digit target, an ordinary operating EBITDA margin guided at 64% for 2026 versus a 63% goal, and 508,000 private subscriptions already booked in Q1 2026, comfortably ahead of the 500,000 full-year objective. B2B customers have grown by more than 2,000 since January 2024, registered homeowners have climbed by 1.5 million, and the group has delivered 36 AI features over the period, from semantic search and Smart Filters to a ChatGPT integration.

FY2025 revenue closed at €650m, up at a 13% CAGR since 2023.

Scout24 also used the day to upgrade its medium-term guidance, targeting an ordinary operating EBITDA margin of around 64% by 2028, and 700,000 private subscribers, alongside €455m of capital returns to shareholders this year via a €350m buyback and a €105m dividend.

In Q1 2026, Scout24 grew revenues by 13% while Private ARPU up 2.7% to €17.8 a month, with Scout24 crediting upselling and a recently overhauled product structure with sharper service-level differentiation.

Gesa Crockford, Chief Commercial Officer at Scout24, added:

"We have built an industry-leading B2B membership business by consistently delivering greater product value and workflow solutions, making Scout24 an increasingly integral business partner for the industry."

The DAX-listed group, which added Spain's Fotocasa and Habitaclia to its portfolio earlier this year, is now positioning the agentic strategy as both a moat and a monetisation engine. Its ImmoPunkte digital currency, already running at around 60% adoption in B2B memberships, is earmarked as the billing rail for AI use cases as Scout24 shifts from visibility-based to consumption-based monetisation.

Scout24 recently named Dr. Claudia Viehweger as the Group's new Chief Operating Officer International, overseeing operations at the recently acquired Fotocasa Group in Spain.