Though Listing Numbers are Down, Zillow isn't Giving Up

April 18, 2020
Share this Post: 

Spring is a lively time for the housing market. This year, before the rapid spread of the coronavirus, the market was poised to be just as lucrative as any other spring. Unfortunately, quarantines are in place, the housing market is in chaos, and property portals are struggling to stay afloat. 

Zillow recently reported that between March and April of this year, listing numbers have dropped significantly. The company also reported that listings that had already been on the site before the chaos started are staying put, showing that sellers are deciding to wait and see what happens instead of taking their listing off of the market altogether. 

The US property portal, based out of Seattle, one of the first cities in the country to see the carnage of the virus, isn't throwing in the towel yet. 

Going with the idea that the home is more valuable now more than ever, Zillow is launching a new ad campaign depicting just that. Called ‘The Real Value of Home,’ the 30-second ad shows an average day in quarantine set to ‘Shelter from the Storm’ by Bob Dylan

The goal? To showcase what Zillow offers without violating stay-at-home orders. Even the creation of the ad was completed within quarantine, without anyone from the marketing firm that worked on it, leaving their homes. 

Zillow has shown again and again that it is not balking. The property portal giant is taking things slow and steady, waiting for normalcy to continue its iBuyer scheme, launching an ad to relate to the average American during this pandemic and continuing to offer online services while quarantined.

April 18, 2020
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Proptech Group Results Generic
PropTech Group Shows Impressive Growth in Q1 Figures

The ASX-listed property technology group The PropTech Group has released figures for Q1 of its FY22 operations. Headline figures from...

Read More
Bien Ici Paris
Bien’ici Debuts New Elixir Property Platform

French property portal Bien’ici has launched a technology platform focused on sales of new property projects. Elixir aims to provide...

Read More
Dutch Portal Funda Acquires Commercial Player RealNext

Dutch commercial property platform RealNext has been acquired by NVM in a move that will see its assets incorporated into...

Read More
Zumper Movoto Deal
US Portal Operators OJO Labs and Zumper Sign Listings Deal

The US real estate portal operator OJO Labs has announced that it has signed a listings partnership deal with rental...

Read More

Popular News