Spring is a lively time for the housing market. This year, before the rapid spread of the coronavirus, the market was poised to be just as lucrative as any other spring. Unfortunately, quarantines are in place, the housing market is in chaos, and property portals are struggling to stay afloat.
Zillow recently reported that between March and April of this year, listing numbers have dropped significantly. The company also reported that listings that had already been on the site before the chaos started are staying put, showing that sellers are deciding to wait and see what happens instead of taking their listing off of the market altogether.
The US property portal, based out of Seattle, one of the first cities in the country to see the carnage of the virus, isn't throwing in the towel yet.
Going with the idea that the home is more valuable now more than ever, Zillow is launching a new ad campaign depicting just that. Called ‘The Real Value of Home,’ the 30-second ad shows an average day in quarantine set to ‘Shelter from the Storm’ by Bob Dylan.
The goal? To showcase what Zillow offers without violating stay-at-home orders. Even the creation of the ad was completed within quarantine, without anyone from the marketing firm that worked on it, leaving their homes.
Zillow has shown again and again that it is not balking. The property portal giant is taking things slow and steady, waiting for normalcy to continue its iBuyer scheme, launching an ad to relate to the average American during this pandemic and continuing to offer online services while quarantined.