Canberra's real estate market is gearing up for a major disruption within the next year with the a significant player launching its services.
The Zango real estate portal has been developed collaboratively by a group of local agents with buy-in from local operators, who say their intention is to create a wholly local platform for the sector. Zango will target buyers, sellers, renters, landlords and tire kickers with rich local content.
Directors say you’re about to see the yellow and purple Zango livery everywhere. It will be one of the largest marketing campaigns Canberra has ever seen, helmed by this year’s Telstra business award winners, Coordinate.
Each of Zango’s Directors are Canberrans and all the participants are local businesses who say they’ve been driven by the desire to create a better and more affordable real estate experience. Marketing in the sector as a whole has been heavily driven in recent years by externally owned portals.
Real estate agent Holly Komorowski says Zango makes sense to her as a small business owner.
“Everyone involved in Zango is from the Canberra local scene and we’re hoping to build some real momentum in the community around that,” she says.
“I’m involved because my business is progressive and innovative, and Zango reflects that. We love to tell stories and create content and I can see Zango will be a good fit for us.”
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