Conferences

Zillow Acquires Listing-Tech Company VRX Media

December 8, 2022

Share this Post:

Zillow Group has completed the acquisition of VRX Media, a provider of aerial drone photography, virtual staging, 3D tours, high-definition photography and fast media delivery to clients. The terms of the deal were not disclosed.

Founded in 2015, VRX Media has a network of professionals who provide 'listing-tech' services across the United States. Thanks to increased demand for enhanced listings. the company was named one of America's Fastest Growing Companies by Inc in 2020.

"Listing media is a crucial part of selling a home, and we are focused on creating an immersive customer experience that makes listings stand out," said Jun Choo, senior vice president of ShowingTime+. "With VRX Media, ShowingTime+ will give agents elevated listing products unlike anything available today and will transform the way they prepare and market their for-sale listings."

Zillow will offer VRX's services under its newly created ShowingTime+ agent software brand. The acquisition will enable ShowingTime+ to add two new products to its current suite (below), Listing Media Services and Listing Showcase, which will be released in 2023.

Zillow's ShowingTime+ Products

Name	Description	Acquired or made in-house	Acquisiton Year	Price Paid
dotloop	An all in one platform for brokerages and agents to manage transactions with all stakeholders involved	Acquired	2015	$108 Million
Bridge Interactive	Software that streamlines workflows for MLSs across the U.S.	Acquired	2016	Undisclosed
ShowingTime	Software that agents use to shcedule and manage property viewings.	Acquired	2021	$500 Million
Zillow 3D Home tours and interactive floor plans	Software that lets agents create 3D tours and interactive floor plans to their listings	In-house	N/A	N/A

by Edmund Keith

December 8, 2022

Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.