Property portals are continuously using data gathered from consumer behavior along with the latest trends, to keep their offerings up to date and attractive for the users on their websites. Zillow has announced that it's partnering with Pinterest and Verizon FiOS to do just that.
Zillow found that 15% of homeowners plan to sell their property in the near future and 11% of all Americans have already moved within the last year. Zillow has been looking for new ways to help ease the moving process to accommodate these numbers.
Searches for terms like ‘moving house hacks’ have spiked 80% on Pinterest within the past four weeks and searches for information on how best to pack for a move are up 284% compared to this time last year.
Zillow is tapping into this by integrating Pinterest content from Verizon FiOS directly onto its platform. Now, users can search for smart home information from Verizon FiOS on Zillow’s platform while they hunt for a new home.
So what is Verizon FiOS? It’s merely an internet, cable, and phone-providing system. The difference is that it’s been working with Pinterest to spread information on smart home appliances, like smart lights and voice-activated television.
Pinterest is already a hub for information. Consumers use Pinterest to find recipes, DIY, and hacks for all kinds of things, and real estate is not excluded in that area. There are Pinterest categories for everything and Zillow is tapping into that in order to offer its users an easy and visually familiar way to find this information and make moving easier and more informed.
Zillow has since added a custom page that users can browse through to get ideas for smart home appliances and home internet tips directly from Verizon FiOS, along with custom Pinterest boards to inspire home hunters.
Zillow isn't the first or the only portal that has integrated with Pinterest, however. Another big name is UK's Zoopla, which announced a Pinterest partnership last November. Users can no advertise their listings on Pinterest in order to reach a bigger audience.