Zillow Shifts from its MLS to an IDX Feed

January 19, 2021
Share this Post: 

Big changes are happening in the back-end of Zillow’s platform. The company has announced that its website has switched over to an IDX feed from its traditional MLS feed. This move emphasizes the company’s support of agent-made listings, which will be featured more prominently on the platform while clutter is diminished on the website’s customer-facing pages. 

Alongside this announcement, Zillow says it is shutting down its Premier Agent websites in a move to cut out the weaker links in its business model. 

A Zillow spokesperson said in a statement: 

“Accurate and comprehensive data is central to our mission to simplify and streamline real estate transactions and deliver a more integrated experience to customers.

“Our Premier Agent and industry partners are a critical part of that vision: We believe moving to IDX will create a better experience on our platform for consumers, driving successful home searches for buyers, greater exposure for sellers, and creating more opportunity for our partners in the industry.”

That isn’t all. Zillow is also taking its pre-foreclosure advertising service off its main site, though this move will not change the way it receives and displays foreclosure listings. 

Zillow stated on its site:

“We’ve seen strong performance in our tests of the new contact form, and we expect no change to the number of connections you will get as a result of the new experience.”

January 19, 2021
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Rightmove Opt 1
Rightmove Appoints Former Just Eat MD, Matthew Bushby as Its New CMO

British market leader Rightmove has announced the appointment of Matthew Bushby as its new Chief Marketing Officer. Bushby joins the...

Read More
Shutterstock 603344765
Casai Merges with Fellow LatAm Short Term Rentals Specialist Nomah After Job Losses

The Mexican short-term rentals marketplace operator Casai has merged with its Brazilian counterpart Nomah. Existing investors including a16z and Monashees...

Read More
Shutterstock 147091049
REA India Sidesteps Agents with Country's First User Subscription Service - 'Housing Premium'

The REA India-owned real estate portal Housing.com has announced the launch of a new user subscription service that aims to...

Read More
Boligportal
North Media Posts Q2 Financial Results—BoligPortal on Track

North Media, the media group and operator of Danish Portal BoligPortal, released its Q2 2022 financial report, with results "as...

Read More

Editor's Pick