Zoopla rebrands Hometrack as part of company changes

Hometrack, housing market intelligence and reports service that provides measurements of commercial risk and the potential return on any investment made within the sector, is being re-branded by Zoopla.

This is the latest in a recent series of changes made to emphasize the Zoopla brand as the portal firm evolves under its new US owner, private equity firm Silver Lake.

Hometrack - which is chiefly a provider of automated property valuations and market stats to mortgage lenders, government agencies and property professionals - was bought by ZPG in February 2017 for £120 million. Until now its monthly index has been released under its own name but the latest edition, out today, is now labelled as Zoopla.

Zoopla is trialing a new Property Valuation Report using Hometrack data, with an initial nine locations for the trial likely to be extended to over 80. The reports are likely to be rolled out UK-wide later this year to Zoopla agents and private customers.

In the past three months there have been major management changes with the departure of, amongst others, ZPG’s chief strategy officer, chief product officer, chief technology officer, director of communications and data services director.

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