Analysts suggest Purplebricks leave Australia

April 9, 2019

Purplebricks, an online real estate agency based out of the UK, has replied to the warnings that it should abandon its operations in Australia by saying it will continue to hold its presence in the country. 

Investment bank Berenberg said the company might have to quit Australia and the US to survive in its core British market.

It slashed its share price target for the embattled company from £4.70 to 80 pence, and switched its rating from "buy" to "sell", sending the stock into a recent 8.4 percent tailspin.

"Having flown too close to the sun, with operations in five countries and cash burn of circa £7 million [$12.9 million] a month, we believe the group will be forced to seek additional equity at a significant discount or a doubtless expensive debt facility; or to abandon the Australian and US operations and retrench to the UK and Canada," the German private bank said in a note.

But Vic Darvey, the group's global chief operating officer, rejected this analysis, saying that Purplebricks was committed to the Australian market.

"Our transformation over the last six months is bearing fruit, and we are pleased with the recent growth in instructions and sales," he told The Australian Financial Review.

"Recently, we have boosted our agent numbers and expanded to new regions, bringing our proposition to more Australians."

Purplebricks shares recently closed at 129.6 pence, down about 75 percent from a mid-2017 high point of about £5.13.

The company's current bout of share price doldrums began in February, when it cut its revenue forecast. It cited fierce headwinds in Australia and the US, and revealed that both its US and British chief executives had quit.

Read more here

Join us in Miami Beach, June 5-7 for the Global Online Marketplaces Summit.

899

April 9, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Investment Roundup 9May
Investment and Funding Roundup: EmlakJet, Listing Loop

This week, we have two interesting investment stories for you. We'll start with Europe and a rare breed—an iBuyer who...

Read More
Product Update 2025May09 1
Product and Services Roundup: Divar, Beike, Hemnet, Cian, Etuovi, OLX Ukraine, Rightmove, Zoopla, MyHome.ie, Homely

We have another long Product and Services Roundup this week. We'll start with a discontinued offering from one of Iran's...

Read More
Mubawab Signage 1 2
North African Portal Mubawab Gets New Shareholder as Dubizzle Group Divests

Mubawab, the leading property vertical in both Morocco and Tunisia according to Similarweb, has a new majority shareholder and parent...

Read More
Untitled Design 17 3
REA Group Delivers Strong Q3 Ahead of Anticipated Increase in Domestic Competition

The Australian real estate portal operator REA Group grew revenue by 12% year-on-year for the third quarter of its financial...

Read More

Editor's Pick