Claim: Consumers do better with Komet and FinanceScout24

January 22, 2020
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The Scout24 group, along with its brands ImmoScout24, AutoScout24, MotoScout24, FinanceScout24 and anibis, is now a leading network of online marketplaces in Switzerland. 

After a multi-stage competition presentation, Scout24 chose Komet as the new lead agency last autumn. 

According to its CMO Fabian Frank, Komet was able to "convince the Scout24 management team with its strong and versatile guiding principle" and its "very personable, professional and direct exchange during the entire evaluation process".

This collaboration was the catalyst that helped push a new campaign, FinanceScout24As a one-stop shop, FinanceScout24 offers a completely new and better way of comparing and concluding mortgages, motor vehicle insurance and consumer loans.

Results of the campaign show consumers on all channels saying "No" to the old financial world and "Yes" to the new world of FinanceScout24. Or as the campaign slogan states: For everyone who wants it better.

The campaign can now be seen on posters, advertisements, billboards and OOH measures as well as online and on TV, for which purpose a comprehensive moving image concept with a total of 32 film versions that have been developed.

SOURCE Scout24
Edited by V. Haviland

Property Portal Watch Bangkok Conference, 2020

January 22, 2020
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

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