Domain: The importance of user and customer experience

The home hunting process is daunting no matter where you are in the world. To create a more pleasant experience for the average buyer, seller, and renter, websites are continuously searching for ways to improve up on their platforms to simplify the process as much as possible without throwing out any of the useful things needed by the customer.

In Australia, Domain is that go-to platform for those looking to buy or rent a place to live.

The website might have a simple homepage, but the team has put in a lot of work behind-the-scenes to ensure that customers can focus on their search rather than get bogged down by complicated options and controls.

Tech Wire Asia recently interviewed Domain Product Design Director David Meier who explained some of the company’s thoughts behind its user interface (UI) and customer experience (CX) design process.

Meier has been with Domain for almost five years now and has not only built and scaled the team but also won several awards for the company.

“Our vision at Domain is to inspire confidence in all of life’s property decisions, and that includes a focus on homeowners who may be looking to sell now or in the future, or who are looking to enhance their home living experience today.”

Meier highlights that Domain has a strong UX team consisting of 16 talented individuals with a variety of skill sets including research specialists, interface designers, product copywriters, and a design-operations specialist.

The team collaborates with product managers and technology leads to understand business requirements and priorities, and identify problem statements that can be transformed into design solutions.

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