First & Foremost launches new booking service

First & Foremost Travel Connection, a vacation hospitality and travel group based out of Dubai, is in the process of launching a new service for the business-to-business (B2B) hospitality sector for the MENA region.

The move follows a recently signed partnership agreement with UK hotel and travel distribution company Centrium Systems.

“We will market Centrium’s cloud-based software, throughout the Middle East, Indian Ocean, south-east Asia and Africa.

“Through its XML gateway, we can provide direct connectivity between hotels and resorts and contracted blue chip tour operators, many of which feature international brands.

“In addition, we can offer real time availability, instant, dynamic rate adjustment, up-to-date inventory control, along with instant reservation and confirmation,” commented Michael Scully, Managing Director, First & Foremost Hospitality Group.

“The travel industry is a highly fragmented market with an overwhelming number of wholesalers and tour operators, each with their own specifications, policies and procedures.

“As such it is Centrium’s simplicity and effectiveness that are the keys to its success,” added Scully.

Centrium accommodates a much simpler and most importantly, a cost-effective and time sensitive shortcut to integrate disparate channels, by acting as a single hub or gateway for multiple hotel wholesalers.

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