Former Purplebricks exec joins Spicerhaart as Managing Director

Paul Vickerstaff, the former UK National Sales Director of Purplebricks, has hopping ship to Spicerhaart as its new Managing Director.

He will have responsibility to grow the Spicerhaart business to cover every single postcode in England and Wales.

Spicerhaart’s boss Paul Smith has consistently spoken out for the high street, saying that the online model has not proved it works.

Vickerstaff was with Purplebricks for four years until March, leaving only to join another associated online brand.

Before Purplebricks, he was sales director for almost 17 years at Burchell Edwards, the midlands estate agency previously owned by Michael and Kenny Bruce, before they founded Purplebricks, and where Vickerstaff started his estate agency career as a junior negotiator.

Closely associated with the Bruce brothers, Vickerstaff joined Purplebricks when it launched, becoming synonymous with the brand, its ambitions and growth – and, inevitably, its ‘commisery’ advertising aimed at weaning consumers off high street agents.

In March, Vickerstaff moved across to German online estate agency brand Homeday, after Purplebricks and major shareholder Axel Springer took out a joint stake in it. Shortly after, both Bruce brothers left Purplebricks.

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