iProperty Malaysia Makes Another Claim in Ongoing PR War Against PropertyGuru

April 16, 2021
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Southeast Asian property portal iProperty has released a statement claiming once again that it is Malaysia's top property portal. The portal claims that users over 25 years of age spend on average 31% more time on iProperty than on its nearest competitor. Speaking around his company's fresh claims, newly appointed General Manager Shylendra Nathan said:

“We are delighted that despite the impact of COVID-19, iProperty.com.my has continued as Malaysia’s No.1 Property Site according to Comscore, a third-party media measurement and analytics company.”

“The success of iProperty.com.my as Malaysia’s No.1 Property Site with the most visits can be attributed to our ongoing focus to provide the best consumer experiences and excellent customer value, not forgetting the strong support we get from our consumers and customers”

Today's press release also claims that iProperty is the top portal destination by traffic according to third-party data provider Comscore MMX. The same third-party company's data was cited by PropertyGuru in its January press release which kicked off the latest round of the PR battle between the two portal companies.

Today's press release is just the latest in a series of tit for tat claims made by REA Group-owned iProperty Malaysia (which is managed separately from the Singaporean and Indonesian portals of the same name) and eternal rival PropertyGuru which have cited various different sources and used different metrics to claim top spot in the highly competitive Malaysian market:

18/01/2021

18/01/2021

PropertyGuru claims to have overtaken iProperty in Malaysia citing Alexa, Comscore and Google Analytics and claiming  8 million monthly users and 450,000 listings


21/01/2021

21/01/2021

iProperty hits back saying that its traffic is much higher according to similarweb and claiming a 56% market share


04/02/2021

04/02/2021

iProperty appoints new General Manager Shylendra Nathan to its Malaysian operations


01/03/2021

01/03/2021

Bloomberg reports that PropertyGuru is eyeing a potential SPAC deal to go public


15/04/2021

15/04/2021

We at Online Marketplaces publish an analysis suggesting that iProperty's branded keyword advantage in Google search over PropertyGuru has dwindled over the past 3 years


16/04/2021

16/04/2021

iProperty sends out press release citing Comscore as a source and claiming an average of 6 minutes that users spend on its site.


April 16, 2021
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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