Two real estate portal companies have started 2022 with a resolution to be different. Both Brazilian unicorn portal company QuintoAndar and West Coast Canadian portal REW have switched up their branding for a new year.
In REW's case the rebrand is not only font-deep as the portal's brand and website has undergone a complete overhaul in its new colours of black and white.
For company President Simon Bray, the change was inspired by a potato peeler and is as much about trying to build up a brand that home seekers recognise and can trust.
"We had to go beyond constructing a great website, and begin forging a great brand. One that represented the type of experience people would like to engage with; that they would perhaps start to love and, one day, eventually begin to trust."
As for QuintoAndar, the Sao Paulo based company has been a bit more conservative with its rebranding efforts with bolder lines and a deeper blue colour befitting of a company that recently bought out all of rival Navent's real estate assets to put it at the top of the Latin American real estate vertical tree.
Speaking about his company's rebranding, QuintoAndar CEO, Gabriel Braga, said:
"This evolution reinforces that, more than being part, we make a difference in a very valuable moment for people: opening doors to a new stage."