Property giant Domain delves into TV with new program

Domain, a real estate platform giant headquartered in Australia, is launching its own televised program set to air in the near future, with the help of Nine's TV assets.

Dubbed, Your Domain, the program launches on 9 September on Channel Nine with the aim of boosting Domain’s, which is majority-owned by Nine, marketing opportunities.

Lizzie Young, Nine MD of Partnerships, says the content will cover property news, lifestyle tips, market analysis and case studies.

“Our goal with Your Domain is to develop the most effective marketing platform for property in Australia,” Young says. 

“The launch of Your Domain is our first major initiative post Fairfax merger that really highlights the unique position we have with the combined strength of Nine and Domain’s assets.”

“We are really looking forward to offering something new that will engage our audiences, and even provide an opportunity for “sellers” to extend the advertising of their property via the reach of Australia’s largest and most effective locally owned media company.”

The Your Domain brand will be incorporated into other Nine news and current affairs properties. It will also feature across Nine and Domain’s digital, video-on-demand and social media assets.

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