PropertyGuru's newest property feature enters beta testing

This new augmented reality feature lets users point-and-shoot at a building and instantly receive info about the listings in the complex

Typically, it's easy to convince yourself that and apartment is unaffordable.

Normal people search for apartments is by combing through the internet. They try and find a place that fits both budget and lifestyle. One reality of this search strategy is that it will inevitably require a tour of the flat with the property owner or agent.

This can be a burden for people in the early stages of finding a place to live. The process will involve a full-tour of the complex, even if the person knows almost immediately the place won’t work. Plus, if you get a bad agent, enjoy zoning-out during the 2-hour sales pitch.

For people still in this ‘hunting’ part of the process, PropertyGuru has introduced a new product that helps people mix the online and offline.

For Hari V. Krishnan, the CEO of PropertyGuru, it came down to a theory that most of our technology is filtered through our cameras. While smartphones are great, it is the cameras that transformed smartphones from a tech-upgrade to a fundamentally life-altering tool.

So, as the boss of PropertyGuru, it would make sense that his company also looked towards the camera.

Read more here

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