Purplebricks ups its prices but continues to emphasize fixed fee MODEL

Purplebricks secretly goes back on its commitment to a fixed fee model

The new pricing on the Purplebricks website includes, as before, VAT, photography, floor plans and listing on Rightmove and Zoopla, with accompanied viewings costing extra.

There had been no announcement beforehand of the hike, which applies both to upfront and deferred payment options. However, there had been speculation of price changes, including the possibility of a ‘no sale, no fee’ option. Purplebricks has now ruled this out.

Customers who have had valuations under the previous price have a month to instruct to benefit from the cheaper cost.

CEO Vic Darvey told EYE:

“We have increased our fees by £100 – from £899 to £999 outside of London, and from £1,399 to £1,499 in London and the surrounding areas.

“We will honour the previous price for 30 days for customers who have already had a valuation with us.

“We believe Purplebricks still offers customers a great value way to sell their home and we remain committed to charging a fixed fee, which we believe is a much fairer way to sell your home.”

It is understood that Local Property Experts are being paid an extra £40 per listing but this has not been confirmed by Purplebricks.

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